3D Systems Case Analysis
2012
3D Systems and Cube®
As a radical innovation, 3D printing has been introduced to market over 30 years since 1980s. This technology revolution doesn’t only change the process of molding; it also adapts its industry to go green by reducing wasting materials. In the contrast, object is produced by traditional technology (subtractive process) generates surplus cut material.
In the early period of development, it was applied in hobbyist uses and industry uses such as design visualization, prototyping, architecture, education, and healthcare. In 2000s, along with mass launches of portable 3D printers from several companies, 3D printer has stepped on consumer product market; also, printed objects have been transformed from components or prototypes to finished goods. The personal 3D printer is incremental innovation of 3D printing. Basically, it was developed from industry 3D printer by design, size, and accessibility.
Cube® as 3D Systems’ first personal 3D printer is part of company’s strategy which is to accelerate 3D printer penetration.
Five growth strategies * Expand on-demand-parts services * Accelerate 3D printer penetration * Grow healthcare revenue * Consumer and retail * Create Seamless digital scan, design and print platform
3D Systems acquired Rapidform which is a leading global provider of 3D scan-to CAD and inspection software tools, located in Seoul, South Korea in 9 October 2012. 3D Systems is going to achieve its fifth growth initiative: to create a seamless, digital scan, design and print platform for the benefit of its customers. 3D Systems would broaden their range of capabilities with complementary products and technology, and extend its coverage and breadth globally with a significant foothold in South Korea and Japan.
Technological Opportunities and Innovation
The company has been playing as a leading provider in 3D printing business for over 25 years. It mainly focuses on