5781813226 Krittika Wasanit TescoLotus
Company
20th Tesco Lotus
Tesco Lotus, which started trading in 1994 ,
• 1st Largest Retailer in Thailand
• Serving more than 12 million customers every week
• Over 1,700 stores across Thailand.
• Over 50,000 people are currently employed as our full-time staff.
Company
Vision and Strategy
To be the most highly valued business by: the customers we serve, the communities in which we operate, our loyal and committed colleagues and our shareholders Strategic Priority
Lead change into a new era of multichannel retailing
Putting customers at the heart of everything we do
Multi – Channel Retailer
The largest range of formats in Thailand designed to serve customers with different shopping missions
Hypermarket
Extra
Talad
Department Store
Express
Where we are…
Position of Tesco Lotus
• Many competitors in the market • Severe Price Competition
• A Limited No.of New
Stores
• Strict Gov. Regulations
What we want …
Wished for
• Increase Sales Without
Increase No.of Store
• To be No.1 Market Share
(esp .in BKK)
• To be No.1 Mind Share
• To be No.1 Heart Share
What’s next ?
We wanted to increase our marketing share and revenue without having to increase our amount of physical retail stores under the strongly competition and price sensitive customer.
To sustain our business,
Our answer : Customer
Engagement.
Customer Experience Management : Touch Points
PRE-PURCHASE
POINT OF
PURCHASE
CREATING AWARENESS
STIMULATING THE
PURCHASE
POST PURCHASE
POST PURCHASE
REINFORCEMENT
NURTURING
ONGING LOYALTY
PRE-PURCHASE : CREATING AWARENESS
BRING STORES TO CUSTOMERS
Right Message in Right Channel
PRE-PURCHASE
TV Commercials
CREATING AWARENESS
Leaflet /Brochure
Magazine
Newspaper ads
Radio ads
Outdoor and
Transportation ads
Website ,e-mail ,
Smart phone
PRE-PURCHASE : BRING STORES TO CUSTOMER
Leaflet /Brochure
Magazine
Newspaper ads
TV Commercials
Outdoor and
Transportation ads
Website ,e-mail ,
Smart phone
“TVC / Internet TV”
TVC /
Youtube
20th Tesco Lotus
Tesco Lotus, which started trading in 1994 ,
• 1st Largest Retailer in Thailand
• Serving more than 12 million customers every week
• Over 1,700 stores across Thailand.
• Over 50,000 people are currently employed as our full-time staff.
Company
Vision and Strategy
To be the most highly valued business by: the customers we serve, the communities in which we operate, our loyal and committed colleagues and our shareholders Strategic Priority
Lead change into a new era of multichannel retailing
Putting customers at the heart of everything we do
Multi – Channel Retailer
The largest range of formats in Thailand designed to serve customers with different shopping missions
Hypermarket
Extra
Talad
Department Store
Express
Where we are…
Position of Tesco Lotus
• Many competitors in the market • Severe Price Competition
• A Limited No.of New
Stores
• Strict Gov. Regulations
What we want …
Wished for
• Increase Sales Without
Increase No.of Store
• To be No.1 Market Share
(esp .in BKK)
• To be No.1 Mind Share
• To be No.1 Heart Share
What’s next ?
We wanted to increase our marketing share and revenue without having to increase our amount of physical retail stores under the strongly competition and price sensitive customer.
To sustain our business,
Our answer : Customer
Engagement.
Customer Experience Management : Touch Points
PRE-PURCHASE
POINT OF
PURCHASE
CREATING AWARENESS
STIMULATING THE
PURCHASE
POST PURCHASE
POST PURCHASE
REINFORCEMENT
NURTURING
ONGING LOYALTY
PRE-PURCHASE : CREATING AWARENESS
BRING STORES TO CUSTOMERS
Right Message in Right Channel
PRE-PURCHASE
TV Commercials
CREATING AWARENESS
Leaflet /Brochure
Magazine
Newspaper ads
Radio ads
Outdoor and
Transportation ads
Website ,e-mail ,
Smart phone
PRE-PURCHASE : BRING STORES TO CUSTOMER
Leaflet /Brochure
Magazine
Newspaper ads
TV Commercials
Outdoor and
Transportation ads
Website ,e-mail ,
Smart phone
“TVC / Internet TV”
TVC /
Youtube