Sloan School of Management
Massachusetts Institute of Technology
Cambridge Massachusetts
7-ELEVEN Japan Co., Ltd.: Reinventing the Retail Business Model Kei Nagayama and Peter Weill
January 2004 CISR WP No. 338 and MIT Sloan WP No. 4485-04 2004 Massachusetts Institute of Technology. All rights reserved. Research Article: a completed research article drawing on one or more CISR research projects that presents management frameworks, findings and recommendations. Research Summary: a summary of a research project with preliminary findings. Research Briefings: a collection of short executive summaries of key findings from research projects. Case Study: an in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education). Technical Research Report: a traditional academically rigorous research paper with detailed methodology, analysis, findings and references.
About the Center for Information Systems Research
CISR MISSION
CISR was founded in 1974 and has a strong track record of practice based research on the management of information technology. As we enter the twentyfirst century, CISR’s mission is to perform practical empirical research on how firms generate business value from IT. CISR disseminates this research via electronic research briefings, working papers, research workshops and executive education. Recent and current research topics include: 2003 Projects Business Models and IT Investments Governing IT for Different Performance Goals Assessing Architecture Infrastructure as Variable Cost Managing IT Related Risks 2004 Projects Assessing the Performance of Alternative Business Models Managing the Next Wave of Outsourcing Managing IT Architecture for Business Value Measuring IT-driven Risk Exploring the Role of the IT Unit in Leading ITenabled Change CISR has recently embarked upon a new phase of industry-sponsored research, under the leadership of Peter Weill.