Preview

7 Os: Occupants, Objects, Objectives, Organizations, Operations, Occasions, Outletss

Powerful Essays
Open Document
Open Document
1324 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
7 Os: Occupants, Objects, Objectives, Organizations, Operations, Occasions, Outletss
The field of consumer behavior studies how consumers (individuals and groups) select, buy, use, and dispose of goods, services, ideas to satisfy their needs. To understand the consumers in the target market, marketing managers rely on the 7 O’s framework of consumer research. 7 Os: Occupants, Objects, Objectives, Organizations, Operations, Occasions, Outletss
Who constitutes the market? Occupants
What does the market buy? Objects
Why does the market buy? Objectives
Who participates in buying? Organizations
How does the market buy? Operations
When does the market buy? Occasions
Where does the market buy? Outlets Buyer’s needs, characteristics and decision making process interact with the stimuli created by the environment and marketers and buying decisions are made by the buyers. Hence marketers have to understand what happens in the buyer’s consciousness between the arrival of outside stimuli and the buyer’s purchase decision. They must answer two questions: · How do the buyer’s characteristics – socio-cultural (sociological), personal, and psychological influence buying behavior?
· How does the buyer make purchasing decisions? Socio-cultural (sociological), Personal, and
Psychological Characteristics Various sociological factors of importance Cultural Factors
They have the broadest and deepest influence.
Culture
Culture is different for different societies. In the modern days, there are more common elements. Culture is the most fundamental determinant of a person’s wants and behavior. Subculture
Culture of a society is not uniform across all groups in the society. There can be subcultures with certain elements differing from other groups’ cultural elements. Many subculture elements make up important market segments. In a country like USA, that allows people from various countries to come and settle in it, subcultures arise due to the original nationality, religion, racial group

You May Also Find These Documents Helpful

  • Good Essays

    P2 Unit 4 Business

    • 130 Words
    • 1 Page

    For this task, I will discuss how buyer behavior affects the different buying situations. I will also give at least two examples for this.…

    • 130 Words
    • 1 Page
    Good Essays
  • Satisfactory Essays

    Psy 322 Week 1 Assignment

    • 734 Words
    • 3 Pages

    Decisions to buy can be emotional. Emotions can lead a person to shop. Feelings are people’s primary way to make judgments and decision making. A woman can be upset at her husband, need a break from the kids, or she could be happy and want to spend impulsively. A marketer only has a chance to contend with commercials and ads to penetrate the feelings of the consumer. Consumer personal behavior is influenced by many, family, culture, environment, competition and social attitudes. These are factors to be evaluated and how they are used for persuasion. Friends and family influence the clothes one wears. Culture and family are a persons or peoples area of up bring that can influences the way services are done and the way products are purchased.…

    • 734 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Culture is the behaviour, beliefs and characteristics of a particular group of people. Age groups, ethnic groups and social groups etc… are all examples of groups of people that possess their own unique culture. The people within a culture are expected to follow the norms and values that are passed down through generation to generation. Over the past 30 years, different cultures have gradually intermingled due to an increasing number people immigrating to different countries, which each bring their own cultures, be it religious or pop culture etc... . This is particular visible in many western countries such as Britain, Canada and the United States, as there…

    • 1327 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    ferris influence

    • 1215 Words
    • 5 Pages

    Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, idea, or experiences to satisfy their needs and wants.…

    • 1215 Words
    • 5 Pages
    Satisfactory Essays
  • Best Essays

    Consumer behavior is defined in a variety of ways such as “the dynamic interaction of affect and cognition, behavior and environmental events by which human beings conduct the exchange aspects of their lives.” by the American Marketing Association. (2008). In a simpler form, consumer behavior can be explained as the actions of consumers and the different approaches a person may take to decide what to buy and the decision making process. The decision making process can be effected by many factors all related to a person or persons lifestyle. Determining that behavior can be confusing and marketers need to use research techniques to understand the consumer. Understanding the intent to buy, buying process and post purchase issues from a marketing perspective raises many questions and is an in-depth process. “The basic marketing concept hold’s that firms exist to satisfy consumers’ needs.” (2004, Solomon). Once that basic concept is understood, an organization can focus on key goals to achieve a competitive advantage. Marketing strategies are used to gain better understanding of the market, consumers, environment, supply and demand and competition. The behaviors of consumers such as personality, emotions, attitudes, learning style, and perception of the consumer helps companies design their marketing techniques. External influences are also need to be studied and factors such as culture and sub-culture, demographics, social status, and family structure helps understand the decision making process of the consumer’s behavior. For marketing strategy to succeed, the insight to the consumer’s decision-making process is a good starting point.…

    • 1547 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    Diversity Considerations

    • 1380 Words
    • 6 Pages

    The different cultures and lifestyles that surround us are the major factors that affect and influence behavior in all societies. Culture is the way we are brought up and the beliefs, values and attitudes that are instilled in us by our parents and or guardians. Society also instills culture in us and how we are educated and trained throughout life. We are trained in school and within our homes; we are taught different lifestyles through whom we interact with and the environment in which we grow up in and the conditions and situations we are used to.…

    • 1380 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Enifer

    • 2030 Words
    • 8 Pages

    The purchase is only the visible part of a more complex decision process created by the consumer for each buying decision he makes. But what happens before and after this purchase? What are the factors influencing the choice of product purchased by the consumer? These questions are going round and round to the minds of the consumer before taking in to action.…

    • 2030 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    MOD 4

    • 776 Words
    • 4 Pages

    2: Name and describe the types of buying decision behavior and describe a personal example for each.…

    • 776 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    business

    • 291 Words
    • 2 Pages

    1.3 Explain the factors that affect buyer behaviour. Your answer should identify and explain at least three factors which could influence buyer behaviour. Examples should be used in your explanations.…

    • 291 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Consumer behavior is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups.…

    • 419 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Porsche Marketing Analysis

    • 2914 Words
    • 9 Pages

    Various models of consumer information processing suggest that, despite of the enormous amount of commercials available, consumers tend to consider a small set of alternatives when making purchase decision. The typical American consumer is exposed more than 300 advertisements per day. However consumer processes relatively low amount of commercials obtained. Thus the information processed can have numerous implications over his/her judgment. This is why corporations are trying to understand the decision making process in order to ‘influence’ existing and potential customers more efficiently.…

    • 2914 Words
    • 9 Pages
    Best Essays
  • Good Essays

    comparison essay

    • 1796 Words
    • 5 Pages

    When we talk about culture we are referring to belief systems, values, and behaviors that support a particular ideology or social arrangement. Culture guides language use, appropriate forms of dress, and views of the world.…

    • 1796 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Marketing Answers (SA)

    • 1144 Words
    • 4 Pages

    Personal: The personal characteristics of a buyer can influence their decisions, characteristics such as age, life cycle, occupation, economic situation, lifestyle, personality and self-concept. The buyers age influences their decisions in buying because it depends on what interests them. There are different stages in life cycles. The family life cycle can be traditional but these days it is becoming less traditional, there are more unmarried and same-sex couples. Marketers are catering to more and more alternative life cycles. A person will only buy certain goods and services according to their profession. The economic situation of a buyer will affect what they buy and include personal income, savings and…

    • 1144 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Culture shapes exactly how people feel the world, yet it's not necessarily the easiest term to define. Culture is a set of values, social practices, and types of expression held in common by several grouped people. People in the group generally identify themselves and/or are also identified through outsiders in accordance with ancestry, language, and practices. Typically, culture is usually determined through ethnicity, although it may also be determined by criterion such as geography, religion, and socioeconomic standing. The truth is, some individuals identify themselves like a culture simply because have identical gender roles, sexual orientation, physical or mental capacity, and academic or professional expertise.…

    • 704 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Culture is a way of life for people, and it helps construct the foundation for people's values, beliefs, and choices in life. Culture makes societies unique, making it an essential element in influencing our everyday lives. As it's carried from generation to generation, people will adapt to new technology and changes, but the principals remain the same. There is no doubt that my culture has influenced me in making almost every decision in my life so far, underlying what I've been taught and the values I've been raised with.…

    • 871 Words
    • 3 Pages
    Good Essays