Obama delivered this speech at the Democratic National Convention on 28 August 2008. Listeners were the American people. Even before Obama did, he had a strong ethos because he was accepted as a candidate for the Democrats. A lot of people found him reliable on that basis. At the same time came millions of people on TV and his speech . About eighty thousand people showed up at the Denver Invesco Field at Mile High to listen to him. To ensure that the American people would understand the speech, he used …show more content…
It has positive connotations when he says (page 1 lines 30-31) " Our government should work for us, not against us. It should help us, not hurt us. " Obama sets a contrast between how it is and how it should be in America's future . He uses the type of expression to strengthen its ability to persuade people to choose him as their next president. Another result of the way he delivers his messages is that people will remember his view. Besides anaphora in use with a repetitive line expression (page 1 line 17 and 21 ) that he "It's a promise that says (...)" . The anaphora and structure makes this part of the speech easy and simple to understand. Therefore, the speech an educational quality. Barack Obama's appeal to the American people's trust by using the sponsorship effect when he mentions Martin Luther King . After reminding the American people in Luther King's dream , indirect Obama and his listeners to pledge to keep the dream alive . Luther King had a good image, and that is why Obama wants to create ethos by saying