AA Introduced The Frequent Flyer Program

In the 1980s, AA introduced the "frequent flyer" program .The 1990s were a difficult time for AA. It purchased new air routes, including to the United Kingdom and Japan, as well as Midway Airlines' gates at LaGuardia and Washington's National airports, but many of these expansions have been disappointing to them in terms of profit, which in turn has caused cutbacks by the airline. But the size of AA has proven to be a great strength because it allows for it to be flexible in a changing market and allows it to take risk.