ALS Ice Bucket Challenge Case Study

Social media has the potential to solve or at least support and spread awareness about the world’s biggest problems. An effective way of such awareness program was portrayed/ brought up in front of the world in the manner of “ALS Ice Bucket Challenge”. The success of ALS Ice Bucket Challenge, which was a worldwide program of the disease “Amyotrophic lateral sclerosis”, proves how powerful the use of social media turns out to be. Mere use of the social media generated $114 million of donations by September 17, 2014 i.e. only 2 months of the initiation of the program.
This concept was beautifully adapted by an Indian woman to fight against poverty and hunger. She altered the name from, the trending, “Ice Bucket Challenge” to “Rice Bucket Challenge”.
are a few examples of water closet which on being rated and successfully conveyed to the consumer will save a lot of water.
The same goes for urinals, faucets, showers, washing machines, etc. which can turn out a significant 35% water saving (source AWWA). Reaching out to people, that is what social media can help with.
This application will basically convey information to the customer regarding the variety of products’ economic fronts & water efficiency rating. Conveying that this product will prevent from more water to waste and save you bills and most importantly save the water on the planet.
The main motive of this kind of step to be taken is because most of the countries using a large portion of the water in the world do not have access to these rating systems. Inefficiency of these water systems will lead to a lot of water wastage.
Before water efficiency ratings reach out to the developing countries, let’s use a medium which has already reached to them, social
Hence- urbanism + social media is what our cities require now to bring back life to them. Urban environments can be analysed using the advanced technologies nowadays. We are blessed with thousands of ways to carry out a research on urban spheres and study them. We can actually design some meaningful and engaging interfaces that can be replicated across cities. Mike Lydon, “the tactition”, has made sure that the tactical urbanism guides are freely available on internet to be downloaded and applied. Therefore, more and more people are being aware of it and have started rethinking the future of the cities. The relationship between people and space can be strengthened by using social media as of now. Social media has intertwined with our daily