Preview

ASA Advertisement Analysis

Satisfactory Essays
Open Document
Open Document
372 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
ASA Advertisement Analysis
A blind footballer kicking a cat and call centre workers singing with their mouths full are among the stars of the most controversial adverts of the past 50 years.
Abortion clinics, the jaw crusher Pope in a hard hat and a naked Sophie Dahl also feature in the first chart of the most complained about promotions of all time.
The details are revealed today by industry watchdog the Advertising Standards Authority, which has been criticised for its liberal approach and failure to support complaints from the public.
Five of the ten advertisements that appear in the league table were cleared by the ASA despite the avalanche of complaints they generated.
The most controversial commercial of the past 50 years is an advert for abortion charity Marie

You May Also Find These Documents Helpful

  • Good Essays

    The producers of this commercial knew its target audience and went after it. It had a strong attention getter. Right from the beginning this commercial had my attention and maintained it throughout the entirety of the advertisement. It had strong appeals to pathos, ethos, and logos. This commercial worked for me, but for others I can see how this commercial came up short in getting their attention. For example, my views towards the music choice, the girl, and scenery corresponded well with what I wanted to see, but if you asked my mother about the commercial I’m sure there would be a completely different reaction to the commercial. In fact when I was watching the commercial in class in preparation for writing this analysis the girl who sits behind me watched the commercial over my shoulder and said that she thought the commercial was “ stupid”. It wasn’t until this moment that I realized the importance of pathos, ethos, and logos and how different each person’s appeals truly…

    • 834 Words
    • 4 Pages
    Good Essays
  • Better Essays

    In the text “Two Ways a Woman Can Get Hurt: Advertising and Violence”, Jean Kilbourne, an award winning author and educator who is internationally recognized for her innovative work on images of woman in advertising, argues how media images influence our interactions and shape our social reality. Kilbourne’s sensible analysis of these powerful and harmful advertisements lacks a simplistic cause and effect relationship between the way we act and the images presented to us. With an analytic investigation of Kilbourne’s text one can locate several solid examples where she explains the relationship between images and actions.…

    • 1220 Words
    • 5 Pages
    Better Essays
  • Good Essays

    In “Two Ways a Woman Can get Hurt: Advertising and Violence,” the author Jean Kilbourne describes how advertising and violence is a big problem for women. Although her piece is a little scrambled, she tries to organize it with different types of advertisement. Women are seen as sex objects when it comes to advertising name brand products. Corporate representatives justify selling and marketing for a product by how a woman looks. Kilbourne explains how the media is a big influence on how men perceive women. Kilbourne tries to prove her point by bashing on advertising agencies and their motives to successfully sell a product. Kilbourne’s affirmation towards advertisements leaves you no doubt that she is against them.…

    • 672 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Killing Us Softly 4: Advertising’s Image of Women is the newest update of Jean Kilbourne’s examination of the way female bodies are scrutinized, objectified and derided in advertisements. Kilbourne guides the audience through the countless images she’s collected since the late 1960s, mixing some dark humour with her sharp criticism. Though the ads seen in this film offer a wide variety of products, they share an unsettling common ground in the way they use a narrow, unattainable standard of female beauty and sexuality to sell them. The result is damaging to our collective psyches as far as the way we view real women and ourselves.…

    • 644 Words
    • 3 Pages
    Good Essays
  • Good Essays

    What is the perspective of each individual involved in the scenario, teacher, parent, child, etc?…

    • 846 Words
    • 4 Pages
    Good Essays
  • Good Essays

    All commercials appeal to a person using at least one of three ways: logos, pathos and ethos. When I think of an ad that displays pathos, I think of the disheartening commercial for the ASPCA (American Society for the Prevention of Cruelty to Animals). It is an advertisement that is on TV often whose purpose is getting its audience to support its cause through donations. Because the video shows such resilient emotional appeal, it more effectively targets women who tend to be more susceptible to sentimental propaganda than men. The video is saying that many animals have been helped, but more has to be done. There are still animals out there in need of being rescued from their abusive homes. More donations are needed. The…

    • 851 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Room 101 Speech

    • 724 Words
    • 3 Pages

    Its TV adverts that are the worst though. You’re sitting at home watching Titanic on ITV, when Kate Winslet whispers her lasts words to Leonardo- ‘I will never let go’, and releases him into the depths of the Atlantic. You’re sniveling becomes sobbing, the tears begin to flow and then Stacey Solomon’s voice ruins the atmosphere, advertising the latest frozen mini cheesecakes on the infamous Iceland advert. Your grief soon turns to anger and you think it can’t get any worse, until your hear the nauseating line ‘that’s why mum’s go to Iceland!’ The emotional moment has gone and you have to sit through two to three minutes of boring adverts. There are hundreds of these irritating adverts. From the go compare advert to the auto glass- the list goes on!…

    • 724 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The media, and Hollywood in particular, represent one avenue in which the general public becomes familiar with the role of nurses. How does the media positively or negatively influence the public’s image of nursing? What other avenues may better educate the general public on the role and scope of nursing as well as the changing health care system…

    • 386 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Barnardo's Controversy

    • 1628 Words
    • 7 Pages

    Why do charity adverts get complaints? Shocking, inappropriate, offensive- these words are often thrown at charities about their advertising. The Barnardo’s ‘Stolen Childhood’ campaign is typical of charity adverts, which engages people to donate, take action and make changes. Surely this means for people to support this charity, and not something to be complained about? The Barnardo’s campaign has created great controversy. This has made the public disapprove and to some what find disturbing.…

    • 1628 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Jean Kilbourne has spent most of her professional life teaching and lecturing about the world of advertising. She has produced award winning documentaries on images of women in ads, is a member of the national advisory council on alcohol abuse and alcoholism, and is a senior scholar at the Wellesley Center for Women at Wellesley College. Kilbourne has served twice as an adviser to the Surgeon General of the United States. Kilbourne has also written a book which is titled “The New Sexualized Childhood and What Parents Can Do to Protect Their Kids.” Another one is her book from 1999 “Can’t Buy My Love; How Advertising Changes the Way…

    • 1683 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Diction

    • 452 Words
    • 2 Pages

    Everyday ads are shown through newspapers and media. We can see them everywhere, from park benches to sides of buses. However, no one really pays attention to any of them. They are skipped, ignored, and turned over to the next page over by many every single day. The most commonly used saying about ads that one could hear is that they are simply “annoying”. Whether there is a celebrity in them or not, people just want to continue with what they are reading, trying to watch, or listen to.…

    • 452 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Anderson's Drug Problem

    • 466 Words
    • 2 Pages

    Anderson, Indiana has a very big drug problem that needs to be taken care of. One of the major drugs being used in Anderson is meth, there have been 25 cases of people being arrested with the possession of meth in the last year. There are more drugs going around Anderson than ever before, but meth is one of the biggest problems that Anderson is facing. There is a list of different drugs going around and there are a lot of problems that have arisen from its happening.…

    • 466 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    In the last one hundred years, advertisers and film directors have gotten lazy in their fields. Even the writers and directors of commercials have started to lose their talent. Have you noticed that whatever product you are looking into, from burgers to perfume, scandalously clad models and actresses crowd the shot, while the actual product is touched or used once or twice? This is due to the idea that’s been sweeping the offices of writers everywhere, that “Sex sells”. A lack of moral values has been polluting our television channels and commercials between shows, and it’s gotten to the point that women are so overly sexualizxed a new mother can’t even feed her infant child in public without unnecessary criticism and insults. In this modern…

    • 1684 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Killing Us Softly Essay

    • 477 Words
    • 2 Pages

    Did you know the average American views 3000 advertisements per day? That ends put being 3 years of watching nothing but television commercials. (Killing Us Softly 3) Advertisements are found everywhere, on the internet, the radio, television, newspapers, magazines, billboards, and even bumper stickers. Everyone sees/hears the advertisements and they are affected by them. Advertisements are meant to sell a product but they end up doing more than that. They end up selling values, images, concepts about love, sex, but most importantly what it is to be normal.…

    • 477 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The organization of this PSA helps grab the attention of many viewers and makes the visual clearer. The vibrant orange color always helps draw attention and brings enthusiasm to the public announcement. A black banner calls attention to the shocking statistic: EVERY 60 SECONDS an animal is abused. The use of all capital letters drives home the astounding frequency of animal abuse. A white background emphasizes the subject of the ad, a dog. The author provided the company's name, so the audience is capable of searching “ASPCA” in order to donate to the great cause. Viewing the little dog with such an innocent and pitiful face makes everyone wants to help and donate to such a caring and selfless organization. The visual cues of the dog’s body language– the pulled back ears, the dark, wide, saddened eyes; the tilt of its head drooping slightly to the side– allows the viewer to infer the abuse and neglect that this dog has been subject to. Anyone that watches T.V. knows about the heart wrenching commercials the ASPCA plays with the purpose of finding caring individuals to contribute to their cause. Most can say that they have given into this cause because they wanted to help out the defenseless creatures that were unable to defend themselves. The sorrowful commercials can really touch the hearts of many lives. The advertisement’s audience is…

    • 1387 Words
    • 6 Pages
    Good Essays

Related Topics