ADV 205
A`Wood cuts, Paul Revere
1st ads were essentially personal classified. Clever ad copy wasn’t a thing yet, so advertisers played with headlines to gain attention
1800-ish: Industrial Revolution in North America
1839 photography mass production national railroad system
Volney Palmer 1843 ( 1st ad agency)
Civil War
More products need advertising
More people need advertising
1844- 1st magazine ad runs
Civil War spurred growth of print ad. For many reasons
Need for hundreds of thousands of uniforms, underwear, shoes, and ready made food which triggered mass production of clothing and canned food
Women worked in factories to earn money and less time to make bread, soap, and clothing for their families and women instead bought from stores and bakeries
Rise in consumerism with invention of wood pulp newsprint, new publishing technology, and innovations in technology to produce illustrations
Ayers 1868 1st commission system complete campaign
1882 Proctor and Gamble Ivory soap with unprecedented a 11,000 ad budget no formal regulation
1842 head of a monkey attached to the body of a fish.
Although Barnum spoken of today as an artist of deception, he was not alone in using such techniques to lure the public. The later 1800s were an age of vastly exaggerated claims- medicine shows, exhibitions of the unusual and strange, and unregulated advertising.
Dawning of Responsibility
Patent medicine
The jungle
Consumer movement
1862 Ladies’ Home Journal bans patent- medicine advertising
By 1900, there were an estimated 350,000 traveling men doing business in America
1880-ish
Miracle Cure patent medicine manufacturers break the mold with extravagant hyperbolic ads.
65 mg of morphine per fluid ounce
1900 advertising becomes a discipline
1901- the big boom so manufacturers focus their efforts on branding and packaging to differentiate
These future big time brands are incorporated like Pepsi
The Industrial Age: 1906 FDA, 1914 FTC
1911: the ad industry decides it should clean up its
1st ads were essentially personal classified. Clever ad copy wasn’t a thing yet, so advertisers played with headlines to gain attention
1800-ish: Industrial Revolution in North America
1839 photography mass production national railroad system
Volney Palmer 1843 ( 1st ad agency)
Civil War
More products need advertising
More people need advertising
1844- 1st magazine ad runs
Civil War spurred growth of print ad. For many reasons
Need for hundreds of thousands of uniforms, underwear, shoes, and ready made food which triggered mass production of clothing and canned food
Women worked in factories to earn money and less time to make bread, soap, and clothing for their families and women instead bought from stores and bakeries
Rise in consumerism with invention of wood pulp newsprint, new publishing technology, and innovations in technology to produce illustrations
Ayers 1868 1st commission system complete campaign
1882 Proctor and Gamble Ivory soap with unprecedented a 11,000 ad budget no formal regulation
1842 head of a monkey attached to the body of a fish.
Although Barnum spoken of today as an artist of deception, he was not alone in using such techniques to lure the public. The later 1800s were an age of vastly exaggerated claims- medicine shows, exhibitions of the unusual and strange, and unregulated advertising.
Dawning of Responsibility
Patent medicine
The jungle
Consumer movement
1862 Ladies’ Home Journal bans patent- medicine advertising
By 1900, there were an estimated 350,000 traveling men doing business in America
1880-ish
Miracle Cure patent medicine manufacturers break the mold with extravagant hyperbolic ads.
65 mg of morphine per fluid ounce
1900 advertising becomes a discipline
1901- the big boom so manufacturers focus their efforts on branding and packaging to differentiate
These future big time brands are incorporated like Pepsi
The Industrial Age: 1906 FDA, 1914 FTC
1911: the ad industry decides it should clean up its