Advertisement Analysis Of 'Got Milk?'

“Advertisement Analysis”
Milk is refreshing, muscle building, and nutritious. “Got milk?” uses this advertisement to get this point across. It consists of Taylor Swift, whose portrait is in the center of the ad, flirtingly leaning on her dark red guitar lined with a light tan rim. Her smooth pale face is slightly tilted to the right as she is seductively gazing into the camera with her starry brown eyes. She has a gentle, small, pearly white smile, which is adorned with the white stain of milk. She is wearing large hoop earrings, one of which is covered by her slight hand, leaning on her graceful neck, and a silk bracelet. Both are jewel studded and colored light brown to compliment her blondish tan spaghetti strap dress that matches her flowing slightly curly golden hair. In the
The first of these is Non Sequitur, the fallacy of drawing a conclusion that does not follow from the evidence. This happens when the ad concludes that the teens in the studies got leaner only because they drank milk instead of sugary drinks. The second one is the Post-Hoc Fallacy, this assumes that because one event precedes another event, it is the cause of that event. This is evident when the ad states that after teens began to drink milk instead of sugary drinks, they began to be lean. Hence, drinking more milk makes you lean. In conclusion, the “got milk?” campaign is a very persuasive work of advertisement. It uses Logos, Pathos, and Ethos in its persuasion very effectively to target its specific viewing audience. Although it does commit a few logical fallacies, it attempts to base itself more realistically than the majority of ads. The ad would do its job of persuading me to drink milk, or at least give up the habit of drinking sugary drinks, in order to be healthier and leaner. If anything, this ad persuades us to reevaluate our nutrition in order to be better human