Got Milk Commercial Analysis
Archetype and Stereotype Journal
9/16
Toni Heo
Entry #1 :
(Commercial 1) Got Milk? TV Commercial
In this commercial, the Dwayne Johnson, the main character, could be labeled as a hero. This man is showing us an image of an archetype because in this 30seconds commercial, while he was trying to catch the milk truck to drink some milk, one little kid asked him to put down her kitty out of the tall tree. When bank rubbers faced with this man, they were panic and ran away. Other old lady called him to help her from the chaos. Because he has the physique of a rugby player, people thought that he could help them with his powerful strength. He also could be labeled as a Jock, because he seems like enthusiastic about a particular sport …show more content…
and spends a lot of time playing it. The assumptions that were being made by the advertiser are to make people think that it is important to make sure their kids have milk with its protein and essential nutrients to be an active. This commercial did not help to reach a specific audience because this commercial is an exaggerated advertisement. This video has too many unreal effects with imaginary world, which does not help to reach a specific audience.
Completion Date : 9/14/13 Toni Heo
Entry #2 : print advertisements
Title : Physical child abuse.
People in this poster presented stereotype characters. They used parent character as a thug to tell people that children these days are being beaten and starved and they are all victims of abuse. This poster is also showing that child abuse is passing from generation to generation which means children who were being abusing from their parents will be a violent parents or criminal as a thug. Children in this poster are presented archetype character as a sidekick because they have to obey to their parents and have to adapt to the pressure. This poster is telling one of the social problems in these days, which is child abuse and showing us how child abuse affect their children and lead them to their dark future. At this point, it helped advertiser reach a specific audience by showing children reality and tormented by their parents.
Completion Date : 9/14/13 Toni Heo
Entry #3 : comic strip Comic strip – Calvin and Hobbes by Bill Watterson
In this comic strip, bully is archetypal character and this kid represents as a punk and gangster because, he uses his strength and power to harm and frighten little kid. When little kid asked “Why don’t you pick on somebody your own size?” he responded “They’d hit back” and he punched a little kid by showing his strength and intimidate him. This shows that he is threatening someone who is weaker than him. The other small kid who is getting attack by bully kid represents as a flake, stereotypical character. He couldn’t defend himself or resist from bully which shows this character as a flake. People will also think this kid as an archetype character by getting physical attack by bully. This comic is telling that it is important to create society with some measure of fairness and justice, where the strong can’t entirely take advantages of the weak. This is criticizing of a society that strong is always strong to the weak and weak to the strong. This comic strip had effects on the audience by telling them that the strong have a duty to protect the weak. These are the effects it had on the audience.
Completion Date : 9/14/13 Toni Heo
Entry #4 : Article
The number of multiracial students has soared domestically, according to a recent survey. The survey by the Ministry of Education, Science and Technology showed that the number of students from interracial families has reached 46,954 this year, up 21 percent from a year earlier. The number is a fivefold spike from 9,389 in 2006. The figure accounts for 0.7 percent of all primary and secondary school students in Korea. “If the current trend continues, multiracial students will represent more than 1 percent of the country’s primary and secondary school students by 2014,” the education ministry predicted. In regards to nationality of the students’ parents, China topped the list with 33.8 percent, followed by Japan with 27.5 percent, the Philippines with 16.1 percent and Vietnam with 7.3 percent.
The survey was carried out by the Korean Education Development Institute on 11,390 elementary, middle and high schools nationwide. As of last year, there were about 250,000 interracial families in Korea, says the ministry. Yet the upward trend in the number of multiracial family and children in the country has brought up hordes of societal problems. Nearly 40 percent of the students from multiracial families drop out of school. They face bullying in the school environment and have to overcome poverty at home. To counter this, the government has come up with a number of measures to help these children adapt better both at school and in society. One of them is to offer Korean language and culture classes. However, the society where cultural diversity can be accepted without prejudice is most urgently needed.
This article, "Embracing cultural diversity in Korea”, is dealing with one of the concerns of humanity which refers to ‘culture diversity’. This article is telling that how we are unconcern about cultural diversity in Korea. They are saying as population of foreign people and their cultural are increasing, we should get more attention to them and considerate their feelings. This article relates its opinion about this concern to the audience by saying “the society where cultural diversity can be accepted without prejudice is most urgently needed.”, and “the government has come up with a number of measures to help these children adapt better both at school and in society”. This is article is effective because they stated how it is important to wise our views of cultural diversity and how foreign people are struggling in Korea. This article persuaded audience by giving examples of students who are struggling with languages and school life. This article shows how humanity’s concern in Korea needs to fix in better ways.
[출처] Embracing cultural diversity in Korea|작성자 hjh6589
Completion Date : 9/14/13 Toni Heo
Entry #5 : Movie
“Billy Elliot”
(10.13.2000)
Directed by Stephen Daldry
Running time: 90 minutes. This film is rated R.
WITH: Julie Walters (Mrs. Wilkinson), Gary Lewis (Dad), Jamie Bell (Billy), Jamie Draven (Tony) and Adam Cooper (Billy, aged 25).
“Billy Elliot” is a story about an eleven year boy living in a coal mining town in northern England who dreams of becoming a ballet dancer. Because his father was embarrassed at his son’s goals, Billy had to secretly train with Mrs. Wilkinson. At the end, Billy’s father realized his son’s potential of ballet dancing and opened his heart to supports Billy. Throughout Mrs. Wilkinson and Billy’s father efforts, Billy becomes a beautiful swan that he always imagined of.
One of the reviewers named A. O. Scott, mentioned “ ''If you go out to find life, you lose other things,'' Mrs. Wilkinson tells Billy, and, like the movie at its best, her words are no less true for being platitudinous.” Another reviewer, named Roger Ebert said that “this movie illustrates the difference between how children and adults see the world.”
He also mentioned about Billy’s dad character, “Billy's dad, a supporter of the strike, not only begins to understand his son's dream, but actually becomes a strikebreaker to get money for Billy to attend an important audition. I can believe a coal miner supporting his son's dancing dreams, but anyone who believes he would become a scab to raise the money doesn't know much about union miners.”
This movie is dealing with humanity’s timeless concerns such as courage, age, and beauty. Because when the main actor, Billy told his father that he wants to make a road of future to become a ballerino, his father refuged Billy that just because he is too young for a ballet dancer he is a boy. This is one of the gender and cultural stereotypes that his father has. However, Billy stood in front of his father by showing his effort with his courage and beauty. This movie contains stereotype and archetype characters.
Mrs. Wilkinson is an archetype character as a guardian to Billy. Because, she looked after Billy like his own son and pushed him to make successful audition to take a place in the Royal Ballet School. Jackie Elliot, Billy’s dad is a stereotype character as a Wiseman and a Hero. He made Billy’s future bright and sacrifices himself to let Billy can fly in the sky. Billy Elliot is an archetype character because he represented as a sidekick of Mrs. Wilkinson. Finally, Billy’s grandmother is a stereotypical character. I want to describe her as a couch potato and a bum because she watches TV all the time and has no interest in family at …show more content…
all. Reviewers in this movie analyze the movie’s ability to reach the intended audience by telling them what kind of plot this story has and what characteristics each characters have. He told the audience how this family opens their heart to care and love each other and how they became one family again. I agree with the reviewer’s opinion. Many people were empress by Billy’s father reactions and Mrs. Wilkinson who supported Billy to become a great dancer. But reviewers should have added more about Billy’s passionate of being a ballet dancer. It would have been better to reach the intended audience if they added how he practiced hard every night alone and how he showed his enthusiasm to the audience.
Completion Date : 9/14/13 Toni Heo
Cite Sources
Entry #1
1.
Got Milk Commercial :
Youtube 2013 Milk Mustache “Got Milk?” Super Bowl Ad with Dwayne “The Rock” Johnson
"2013 Milk Mustache "got Milk?" Super Bowl Ad with Dwayne "The Rock" Johnson." YouTube. YouTube, 31 Jan. 2013. Web. 18 Sept. 2013.
Entry #2
1. Child abuse http://blog.naver.com/leeaha12?Redirect=Log&logNo=40187737940 “Going IC advertisement association” Web blog post. Child Abuse. N.p., n.d. Web. 18 Sept. 2013.
Entry #3
1. Comic strip – Calvin and Hobbes by Bill Watterson
http://dharmacowgirl.wordpress.com/2011/06/28/talking-back-to-bullies/
"Talking Back To Bullies." Dharma Cowgirl. N.p., n.d. Web. 18 Sept. 2013.
Entry #4
1. Cultural diversity article – http://blog.naver.com/hjh6589?Redirect=Log&logNo=10149985188 "Joong Ang Daily Article, Embracing Cultural Diversity in Korea.” Weblog post. N.p., n.d. Web. 18 Sept. 2013.
Entry #5
Reveiwers –
1. http://movies.nytimes.com/movie/review?res=9E02E1DD143FF930A25753C1A9669C8B63
SCOTT, A. O. "Movies." Movie Review - Billy Elliot. N.p., 19 Sept. 2013. Web. 19 Sept. 2013.
2. http://www.rogerebert.com/reviews/billy-elliot-2000
Elder, Robert. "Billy Elliot." All Content. N.p., n.d. Web. 19 Sept.
2013.
Completion Date : 9/14/13 Toni Heo
9/16
Toni Heo
Entry #1 :
(Commercial 1) Got Milk? TV Commercial
In this commercial, the Dwayne Johnson, the main character, could be labeled as a hero. This man is showing us an image of an archetype because in this 30seconds commercial, while he was trying to catch the milk truck to drink some milk, one little kid asked him to put down her kitty out of the tall tree. When bank rubbers faced with this man, they were panic and ran away. Other old lady called him to help her from the chaos. Because he has the physique of a rugby player, people thought that he could help them with his powerful strength. He also could be labeled as a Jock, because he seems like enthusiastic about a particular sport …show more content…
and spends a lot of time playing it. The assumptions that were being made by the advertiser are to make people think that it is important to make sure their kids have milk with its protein and essential nutrients to be an active. This commercial did not help to reach a specific audience because this commercial is an exaggerated advertisement. This video has too many unreal effects with imaginary world, which does not help to reach a specific audience.
Completion Date : 9/14/13 Toni Heo
Entry #2 : print advertisements
Title : Physical child abuse.
People in this poster presented stereotype characters. They used parent character as a thug to tell people that children these days are being beaten and starved and they are all victims of abuse. This poster is also showing that child abuse is passing from generation to generation which means children who were being abusing from their parents will be a violent parents or criminal as a thug. Children in this poster are presented archetype character as a sidekick because they have to obey to their parents and have to adapt to the pressure. This poster is telling one of the social problems in these days, which is child abuse and showing us how child abuse affect their children and lead them to their dark future. At this point, it helped advertiser reach a specific audience by showing children reality and tormented by their parents.
Completion Date : 9/14/13 Toni Heo
Entry #3 : comic strip Comic strip – Calvin and Hobbes by Bill Watterson
In this comic strip, bully is archetypal character and this kid represents as a punk and gangster because, he uses his strength and power to harm and frighten little kid. When little kid asked “Why don’t you pick on somebody your own size?” he responded “They’d hit back” and he punched a little kid by showing his strength and intimidate him. This shows that he is threatening someone who is weaker than him. The other small kid who is getting attack by bully kid represents as a flake, stereotypical character. He couldn’t defend himself or resist from bully which shows this character as a flake. People will also think this kid as an archetype character by getting physical attack by bully. This comic is telling that it is important to create society with some measure of fairness and justice, where the strong can’t entirely take advantages of the weak. This is criticizing of a society that strong is always strong to the weak and weak to the strong. This comic strip had effects on the audience by telling them that the strong have a duty to protect the weak. These are the effects it had on the audience.
Completion Date : 9/14/13 Toni Heo
Entry #4 : Article
The number of multiracial students has soared domestically, according to a recent survey. The survey by the Ministry of Education, Science and Technology showed that the number of students from interracial families has reached 46,954 this year, up 21 percent from a year earlier. The number is a fivefold spike from 9,389 in 2006. The figure accounts for 0.7 percent of all primary and secondary school students in Korea. “If the current trend continues, multiracial students will represent more than 1 percent of the country’s primary and secondary school students by 2014,” the education ministry predicted. In regards to nationality of the students’ parents, China topped the list with 33.8 percent, followed by Japan with 27.5 percent, the Philippines with 16.1 percent and Vietnam with 7.3 percent.
The survey was carried out by the Korean Education Development Institute on 11,390 elementary, middle and high schools nationwide. As of last year, there were about 250,000 interracial families in Korea, says the ministry. Yet the upward trend in the number of multiracial family and children in the country has brought up hordes of societal problems. Nearly 40 percent of the students from multiracial families drop out of school. They face bullying in the school environment and have to overcome poverty at home. To counter this, the government has come up with a number of measures to help these children adapt better both at school and in society. One of them is to offer Korean language and culture classes. However, the society where cultural diversity can be accepted without prejudice is most urgently needed.
This article, "Embracing cultural diversity in Korea”, is dealing with one of the concerns of humanity which refers to ‘culture diversity’. This article is telling that how we are unconcern about cultural diversity in Korea. They are saying as population of foreign people and their cultural are increasing, we should get more attention to them and considerate their feelings. This article relates its opinion about this concern to the audience by saying “the society where cultural diversity can be accepted without prejudice is most urgently needed.”, and “the government has come up with a number of measures to help these children adapt better both at school and in society”. This is article is effective because they stated how it is important to wise our views of cultural diversity and how foreign people are struggling in Korea. This article persuaded audience by giving examples of students who are struggling with languages and school life. This article shows how humanity’s concern in Korea needs to fix in better ways.
[출처] Embracing cultural diversity in Korea|작성자 hjh6589
Completion Date : 9/14/13 Toni Heo
Entry #5 : Movie
“Billy Elliot”
(10.13.2000)
Directed by Stephen Daldry
Running time: 90 minutes. This film is rated R.
WITH: Julie Walters (Mrs. Wilkinson), Gary Lewis (Dad), Jamie Bell (Billy), Jamie Draven (Tony) and Adam Cooper (Billy, aged 25).
“Billy Elliot” is a story about an eleven year boy living in a coal mining town in northern England who dreams of becoming a ballet dancer. Because his father was embarrassed at his son’s goals, Billy had to secretly train with Mrs. Wilkinson. At the end, Billy’s father realized his son’s potential of ballet dancing and opened his heart to supports Billy. Throughout Mrs. Wilkinson and Billy’s father efforts, Billy becomes a beautiful swan that he always imagined of.
One of the reviewers named A. O. Scott, mentioned “ ''If you go out to find life, you lose other things,'' Mrs. Wilkinson tells Billy, and, like the movie at its best, her words are no less true for being platitudinous.” Another reviewer, named Roger Ebert said that “this movie illustrates the difference between how children and adults see the world.”
He also mentioned about Billy’s dad character, “Billy's dad, a supporter of the strike, not only begins to understand his son's dream, but actually becomes a strikebreaker to get money for Billy to attend an important audition. I can believe a coal miner supporting his son's dancing dreams, but anyone who believes he would become a scab to raise the money doesn't know much about union miners.”
This movie is dealing with humanity’s timeless concerns such as courage, age, and beauty. Because when the main actor, Billy told his father that he wants to make a road of future to become a ballerino, his father refuged Billy that just because he is too young for a ballet dancer he is a boy. This is one of the gender and cultural stereotypes that his father has. However, Billy stood in front of his father by showing his effort with his courage and beauty. This movie contains stereotype and archetype characters.
Mrs. Wilkinson is an archetype character as a guardian to Billy. Because, she looked after Billy like his own son and pushed him to make successful audition to take a place in the Royal Ballet School. Jackie Elliot, Billy’s dad is a stereotype character as a Wiseman and a Hero. He made Billy’s future bright and sacrifices himself to let Billy can fly in the sky. Billy Elliot is an archetype character because he represented as a sidekick of Mrs. Wilkinson. Finally, Billy’s grandmother is a stereotypical character. I want to describe her as a couch potato and a bum because she watches TV all the time and has no interest in family at …show more content…
all. Reviewers in this movie analyze the movie’s ability to reach the intended audience by telling them what kind of plot this story has and what characteristics each characters have. He told the audience how this family opens their heart to care and love each other and how they became one family again. I agree with the reviewer’s opinion. Many people were empress by Billy’s father reactions and Mrs. Wilkinson who supported Billy to become a great dancer. But reviewers should have added more about Billy’s passionate of being a ballet dancer. It would have been better to reach the intended audience if they added how he practiced hard every night alone and how he showed his enthusiasm to the audience.
Completion Date : 9/14/13 Toni Heo
Cite Sources
Entry #1
1.
Got Milk Commercial :
Youtube 2013 Milk Mustache “Got Milk?” Super Bowl Ad with Dwayne “The Rock” Johnson
"2013 Milk Mustache "got Milk?" Super Bowl Ad with Dwayne "The Rock" Johnson." YouTube. YouTube, 31 Jan. 2013. Web. 18 Sept. 2013.
Entry #2
1. Child abuse http://blog.naver.com/leeaha12?Redirect=Log&logNo=40187737940 “Going IC advertisement association” Web blog post. Child Abuse. N.p., n.d. Web. 18 Sept. 2013.
Entry #3
1. Comic strip – Calvin and Hobbes by Bill Watterson
http://dharmacowgirl.wordpress.com/2011/06/28/talking-back-to-bullies/
"Talking Back To Bullies." Dharma Cowgirl. N.p., n.d. Web. 18 Sept. 2013.
Entry #4
1. Cultural diversity article – http://blog.naver.com/hjh6589?Redirect=Log&logNo=10149985188 "Joong Ang Daily Article, Embracing Cultural Diversity in Korea.” Weblog post. N.p., n.d. Web. 18 Sept. 2013.
Entry #5
Reveiwers –
1. http://movies.nytimes.com/movie/review?res=9E02E1DD143FF930A25753C1A9669C8B63
SCOTT, A. O. "Movies." Movie Review - Billy Elliot. N.p., 19 Sept. 2013. Web. 19 Sept. 2013.
2. http://www.rogerebert.com/reviews/billy-elliot-2000
Elder, Robert. "Billy Elliot." All Content. N.p., n.d. Web. 19 Sept.
2013.
Completion Date : 9/14/13 Toni Heo