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Advertising Essay
The Ultimate Marketing Machine

In today’s day in age, advertisement is everywhere you see. If you ever took a look around, an example of a simple way of advertising would be by taking a look around at items where you’re at now. For example, in the room you may be sitting in, take a look around at all the items placed around and you’ll see various logos. According to The Ultimate Marketing Machine’s claim, I agree that fun does play a role in advertising. Authors such as Delia Cleveland, Jay Chiat, and Meghan O’Rourke would have to agree or disagree. Advertisement today consists of all kinds of fun. For example, if you navigate through the Internet, you’ll always find ads to the left, right, bottom, top, or pop ups that come up. On those ads, they always consist of some type of game, a “Play to win!” sign glowing and flashing in your face, almost like the boulevard in Vegas. To me, these types of ads tend to capture the older crowd and the younger crowd ages of 4-16 years old. It may consist of for example Disney characters playing around having fun advertising how fun it could be going to Disneyland for the younger crowd. As for the older crowd, the ad could consist of products or services that could make “life easier and enjoyable” by going on a cruise or a vacation. Another example that “fun” plays a role in advertising is for example in a Vegas commercial, a boxing match, or simply the Long Beach Grand Prix. The main key that attracts people are the sexual acts that are shown on these ads. For example, in a boxing match, the girls who are holding up the scoreboards or the round boards, they are usually dressed in a two-piece outfit with logos, usually an alcohol brand, printed on their bikini top and bottom front and back. The goal is to have these women be beautiful to the public and expose themselves as much as they can and try to seduce people with their looks and sexual walks into buying something. Usually Vegas commercials show women exposing

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