Advertising in Baseball Stadiums

Introduction Baseball is considered to be America's favorite pastime and has become popular all over the world. This sport is watched by millions of people every time there is a game played. People will go to the stadiums to watch and a lot of fans will watch the game on television. Since there are so many people watching these games, advertising has become more and more apart of every baseball stadium due to the amount of exposure a company can receive by using the many types of ads found in a baseball stadium. The stadiums use billboards, fences, green screens, merchandise, airplanes, names of stadiums, and scoreboards as all different ways to advertise a company's product.
Billboards
Billboards play a huge role at ballparks because they are usually surrounding the entire outfield and can be seen by everyone. Billboards are very effective in reaching your target audience because of the frequency they are viewed by people watching on television and by people who are actually at the game. They are also very visible when you enter a baseball stadium because of their large size and are a great form of advertising due to them being so big that people can tell what product or service that is being offered from clear across the ballpark. Also, billboards are in a great location lining the outside of the stadium because that is generally where the fans eyes tend to wonder because they like looking out at the scoreboard. While they are checking the score their eyes scan these advertisements on the billboards. If you are watching from your home you also get exposed to these billboards because throughout the game the camera pans in and out on the scoreboard and all around the ballpark so you can catch a glimpse of all of the different products and services that are being advertised during the game. Another important thing about billboards is the fact that they are very colorful and eye catching to the fans. For example if a fan sees a red, blue, and white circle