Preview

Advertising Mixture of Art and Science

Good Essays
Open Document
Open Document
966 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Advertising Mixture of Art and Science
Advertising:
Advertising allows us to communicate a salient message to a large group of consumers faster than any other form of communication. It allows us to truly connect with the consumer; it gives us an opportunity to develop an ongoing relationship between the consumer and a brand. At its best, advertising will create a sense of urgency for the consumer, awareness often honest and accurate that there are products, places, styles or sensibilities that cry out for action or attention. Advertising is a compendium of all communications that consumer sees, feels, touches, hears, smells, and so on. If they are walking through a store, the packaging on particular product is advertising. If they are at home, the direct mail they receive in their mailbox, the e-mails and pop-ups on their computers, or the images they see on television are advertising. The logos on the NASCAR autos or even the t-shirts with every name known to mankind are advertising

Advertising A Mixture Of Art And Science:
Advertising is a fine balance between art and science. The science part of it is consuming information, but the true challenge is translating these facts into a relevant strategy, into an original, creative execution, and generating the right communication stream.
Explanation:
Advertising is a mix of science and art. Most companies approach marketing problems in the same way we all do a certain level of copy testing, using qualitative and/or quantitative research techniques. That is the science side of it. The art is in the ideas. It s in being able to see something that others don t see and to develop creative ideas around it. There s a lot of art to that. There are some fundamental rules which successful advertising must follow. First, need to understand the brand which about to take on. Ask questions such as: What are its core equities? Who are the brand s consumers? From there, we need to understand the consumers and observe how that brand fits into their lives and

You May Also Find These Documents Helpful

  • Best Essays

    Today advertising has become somewhat of a science. Most advertising campaigns have a few fundamental similarities that have been found to be successful in all advertising. A few advertising fundamentals are keeping the advertisement simple. A complicated ad will lose the audience. Another is to appeal to your target audience, the ones you are trying to convince to make a purchase. Include a call to action which would be the act of purchasing. Another important aspect of advertising is appealing to basic emotions. Use easy arguments to win over your audience. Also, ads should use language and…

    • 1383 Words
    • 4 Pages
    Best Essays
  • Better Essays

    Advertising is a type of communication that is meant to persuade its viewers, readers or listeners to take some action. It normally includes the name of a product or service and how it could benefit the consumer; it is also used to persuade potential customers to consume that particular brand and not other competing brands. Modern advertising developed with the rise of mass production in the late 19th and early 20th century.…

    • 1107 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Rhetoric Analysis

    • 1136 Words
    • 5 Pages

    As each day in life passes by, there are new products coming out, new charities being formed, and new problems that arise in the world around us. Therefore, new advertisements are constantly coming out to promote products and grab people’s attention. As we flip through magazines and TV channels, there are some advertisements that catch our eye and some that we just pass through. An effective Ad is one that makes you stop flipping the page; one that really makes you think.…

    • 1136 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Media in the 1960's

    • 692 Words
    • 3 Pages

    Advertising is a main element of the marketing community and consists of various types such as display, public service, digital, physical, and media advertising.…

    • 692 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Few people realize the true impact of product advertising, but the truth is that the modern consumer is severely affected and often subconsciously influenced by advertisements, especially if it is a quality and persuasive advertisement. But how does one create an effective ad? That is literally the million-dollar question that keeps the advertising industry so competitive and prosperous. The French fashion house, Chanel, has constructed a striking and persuasive image to lure the public into desiring and ultimately purchasing its product through the appeal of ethos and effective visual tools.…

    • 1126 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience; whichever ad appeals to the consumer the most that is the product that they will be interested in buying.…

    • 1722 Words
    • 7 Pages
    Better Essays
  • Better Essays

    Advertising is everywhere. Companies and corporations use everything from TV commercials, magazine ads, billboards, and cars decorated with their latest product to catch the attention of their consumers. They want their advertisement to leave a lasting impression and use different techniques to do so. When the main goal is gaining other companies consumers, companies must expend large amounts of effort and money, by using location, appearance, and a message to draw in their target audiences.…

    • 1301 Words
    • 6 Pages
    Better Essays
  • Better Essays

    The use of advertising by branding today is a essential part to the relationship between businesses and consumers. Companies that know why their customers act the way they do can gear their advertising…

    • 1061 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Advertisements, whether it be on television or at the bus stop are the contributing factor to us buying products. Advertisements intrigue us by its vivid images, use of stereotypes (in some cases), catchy catchphrases etc. In order for an ad to be successful, it…

    • 984 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Advertising is truly an artform. It is an artform that is very fluid, and flexible like a river. Companies must go where the water flows, and the soil is rich with seeds ready to grow. Advertising, as aforementioned, is an artform. It is an artform that is constantly changing. When one works in advertising, one is dealing with people, their emotions, their needs, etc. When the people- your audience, change for any reason, it must be embraced. To fight it, is futile. Hank Seiden is quoted in the text from his book, Advertising Plain and Simple, saying, “If there were a surefire formula for successful advertising, everyone would use it. Then there’d be no need for creative people. We would simply program robots…

    • 692 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Modern advertising has changed over the decades. Advertising has become more prominent and reached more people with the invention of the radio and television. Newspapers are also popular; companies try to advertise by placing the ad where it was most likely to be seen by a segment group that would be most likely to be interested in the product. By the time advertising was able to paint the actual picture of the product for the consumer, its main goal was simply to create a need for it. For example, television ads began to target the subconscious and unconscious minds of individuals. Marketers also wanted to create an illusion where they were speaking just to the individual consumer. By doing this, they created more of an intimate relationship with their customers.…

    • 3602 Words
    • 15 Pages
    Best Essays
  • Powerful Essays

    Advertisements come in many different forms from the paper press, to radio and television, internet, billboards, and even celebrity branding. It is used to draw consumer business by creating a need or want for specific products or services . Advertisements have been utilized to target mass audiences as well as target smaller specific audiences. With the continual advancement of technology, advertising techniques will continue to be reinvented even though its purpose has remained the same for centuries.…

    • 1918 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Think Different Apple

    • 445 Words
    • 2 Pages

    Advertising is a powerful tool that is used to persuade people to buy diver products, services, or to do something. The right and balanced advertisement in a well-organized business can help the company to become very successful. Willy Rogers, American famous entertainer, says, “Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” Although it is a humorous saying, it is through because advertising affects people sense, feelings, and taste. There are thousands advertisements in TV, Internet, posters, newspapers and magazines. My favorite commercial is “Think Different” from Apple Inc. because it appeals to wide audience and contains a powerful message.…

    • 445 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Individual Assignment

    • 292 Words
    • 2 Pages

    PURPOSE: The purpose of this assignment is to give students an opportunity to show their understanding of advertising principles and apply their creativity through the strategic design of an advertising campaign concept. The designed advertising campaign will aim to address opportunities or problems identified in the ‘advertising brief’ derived from the findings of the group research report. BRIEF: Students are required to develop an advertising campaign designed to meet the goals/objectives identified in the advertising brief developed from the group research report. Students are required to propose a concept or BIG IDEA that communicates the message and execution strategy of the proposed advertising campaign. Students are required to submit a PowerPoint proposal (10-15 slides) that explains how and why they developed advertising campaign that has been designed to meet the goals/objectives of the advertising brief. The proposal should aim to explain the creative strategy, message strategy and execution strategies against the goals/objectives of the advertising brief. Below is the outline of the proposal (based on Chapter 12 of the Advertising Principles & Practice book):        Problem Target audience insights Brand position Communication objectives Proposition or selling idea/USP Media considerations Creative direction (Concept/BIG IDEA) - Creative strategy - Message strategy - Execution strategies…

    • 292 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Creativity in Advertising

    • 11672 Words
    • 47 Pages

    It is an accepted fact that there should be an element of creativity in an advertisement. This creativity is something new, unique, extreme attractive and appealing to the consumers. In fact, advertising itself is a creative process. It is the outcome of long term planning and hard work on the part of the copy writer or artist who prepares the final copy of the advertisement. This is natural as creative ideas do not come over night. They are required to be developed through systematic thinking process.…

    • 11672 Words
    • 47 Pages
    Good Essays