Millennial Mindset Analysis

Embracing the Millennial Mindset
Advertising is truly an artform. It is an artform that is very fluid, and flexible like a river. Companies must go where the water flows, and the soil is rich with seeds ready to grow. Advertising, as aforementioned, is an artform. It is an artform that is constantly changing. When one works in advertising, one is dealing with people, their emotions, their needs, etc. When the people- your audience, change for any reason, it must be embraced. To fight it, is futile. Hank Seiden is quoted in the text from his book, Advertising Plain and Simple, saying, “If there were a surefire formula for successful advertising, everyone would use it. Then there’d be no need for creative people. We would simply program robots
They are the big consumer audience. For all that they are, whether it be good or bad, we must embrace the fact that it is time to cater to their needs. The sooner advertising agencies accept this, the process will flow with more ease. Jack Skeels explains this in his article, Why Agencies Must Embrace A Millennial Mindset. Millennials are a big target audience. They are certainly not of the Boomers and Gen-Xers age. For many agencies, they are completely new territory. They see the world differently. Which, for many agencies can be a shock. Because they see the world differently, their demands, and their desires are different. Though they do come with quite the entitled complex, it is probably best not to make them the enemy. Agencies want to avoid making the Millennial generation their worst enemy. As Skeels says, they will become “your nightmare competitors”. This is something that will not be good for many a companies bottom
Because they are different. But they are here to stay. They see the world through rose colored glasses, just as many of us do. Skeels himself writes, “They’re idealists, just like you, but their idealism is centered on community and values. They believe in culture, something that you often only pay lip service to. You know how expensive attrition and hiring are – piss them off and it will cost you a lot to keep your teams staffed (Why Agencies Must Embrace The Millennial Mindset, 2015).” Just go with the flow. Make them your best friends. Because, believe me, agencies everywhere will be digging their own graves if they are unable to face the harsh truth. Millennials are here to stay. And I am sure that agencies all over the world, in such a social media crazed world, want to live to see another day. My piece of advice: embrace it, and move on. You will be a much happier agency in the end. I am sure that your bottom line profits will thank you for