For many organizations advertising is the obvious way to promote a business or product. Once an organization learns the techniques of creating and testing great ads, and the right places to advertise - it can produce results - but at the end of day, the results will depend directly to the amount of advertising space a firm buys, which depends on the budget. An organization like the one I work for has a budget of ten million for the year. Even though that sounds like a lot of money in today’s market it does not buy as much as one may think. Wall Street Journal Ads, TV, CNN, CNBC, FOX NEWS are very high priced. Publicity is the smart way to promote a business or product. Using both Advertising and Publicity are very effective methods to promote and create positive awareness of a
For many organizations advertising is the obvious way to promote a business or product. Once an organization learns the techniques of creating and testing great ads, and the right places to advertise - it can produce results - but at the end of day, the results will depend directly to the amount of advertising space a firm buys, which depends on the budget. An organization like the one I work for has a budget of ten million for the year. Even though that sounds like a lot of money in today’s market it does not buy as much as one may think. Wall Street Journal Ads, TV, CNN, CNBC, FOX NEWS are very high priced. Publicity is the smart way to promote a business or product. Using both Advertising and Publicity are very effective methods to promote and create positive awareness of a