The biggest retail group from Japan is taken over Aeon Big on November 2012. Aeon Big are using many type of advertising to advertise their company. For instance, Aeon Big advertises through The Star Newspaper that issues the feature, news and current promotion about the company.
Beside, Aeon Big is likewise advertising through the catalog. There have printed catalog and online catalog. Printed catalog are usually given to the third party who distribute the catalog from home to home and shop lots. Beside, the catalogs are also can obtain from the entrance of the store and customer services counter. The customer can go through the catalog to know about their product offering, prices, specific promotion item and also the promotion period.
In addition, Aeon Big has their own company website that distributes the information, such as the company profile, hiring the staff and also has the customer care line to communicate and receive feedback from customer. Inside the website the consumer also can found the current promotion, store location, gift card and also the news releases to their reach their customer. Aeon big are currently launching a 70 days Orange Campaign. The objective of this campaign is to allow customer shop enjoyable with discounts and PWP while reinforcing brand awareness and capture public’s attention. In this campaign there are great discount that offered on a wide range of product assortment and the promotion are also be complemented with activities and contests to give away the prizes.
Next, Aeon Big is also use social media Facebook, Twitter and also smart phone apps like Instagram to advertise their company. In their official Facebook and twitter account, there are many features; promotion and current issue will post on their timeline. This is easy and convenience for Facebook and Twitter user to visit their company account and it is no cost to set up an account. Instagram is a smart phone app that provides a