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Airborne Express 7

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Airborne Express 7
Kunnikar Ngandee
Chapter 1 : Globalization

Talk it Over

1. Today, international business people must think globally about production and sales opportunities. Many global managers will eventually find themselves living and working in cultures altogether different from their own. Many entrepreneurs will find themselves booking flights to places they had never heard of. What do you think companies can do now to prepare their managers for these new markets? What can entrepreneurs and small businesses with limited resources do?

Answer—I think what the companies should do is preparing their entrepreneurs to learn more about national culture which is a strong shaper of people’s values, attitudes, customs, beliefs, communication styles and business environment in those countries before they go because it is very hard to understand the different cultures. Moreover, the entrepreneurs and small businesses with limited resources should do a research in that those countries before doing businesses. As far as I know, there are certain real obstacles to exporting for small businesses and lack of investment capital. For example, some common myths create artificial obstacles. The companies should find the way to make it better in this point of view.

2. In the past, national governments greatly affected the pace of globalization through agreements to lower barriers to international trade and investment. Is the pace of change now outpacing the capability of governments to manage the global economy? Will national governments become more or less important to international business in the future? Explain your answer.

Answer--- In my opinion, I think the national government strongly affect to international trade and investment and I think it cannot be changed. In the future, I think national governments would become more and more powerful to international business, and very helpful for international trade like importing and exporting. Because of the globalization of

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