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Airbus Operations Management Analysis

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Airbus Operations Management Analysis
Structure of your report  Title page  Executive summary  Contents Page  Introduction  Discussion  Conclusions and Recommendations  References What we’re looking for….  Application of the theory to Airbus A380;  A clear structure;  Evidence of analysis;  Recommendations that are based on your analysis;  Report style – i.e. clear sections with headings and sub-headings;  Logical conclusions.

The troubled history of the Airbus A380
_______________________________________________

Operations in Practice: The troubled history of the Airbus A380
It is perhaps inevitable that a major new and complex product like a passenger aircraft will experience a few problems during its development. But the history of the Airbus A380 was a long and incident packed journey from drawing board to reality that illustrates the dangers when the design activity goes wrong. This is the story in brief. 1991 - Airbus consults with international airlines about their requirements for a super-large passenger aircraft. January 1993- Airbus rival Boeing says it has begun studies into ‘very large’ commercial aircraft. June 1993- Boeing decides not to go for a super-large passenger aircraft, but instead to focus on designing smaller ‘jumbos’. Airbus and its partners set up the A3XX team to start the ‘super jumbo’ project. 1996 - Airbus forms its ‘Large Aircraft’ Division. Because of the size of the aircraft, it is decided to develop specially designed engines rather than adapt existing models. 2000- The commercial launch of the A3XX (later to be named the A380) 2002- starts on manufacturing the aircraft’s key components. February 2004- Rolls-Royce delivers the first Airbus engines to the assembly plant in Toulouse. April 2004- The first Airbus wings are completed in the North Wales factory. London’s Heathrow airport starts to redevelop its facilities so that it can accommodate the new aircraft.

May 2004- Assembly begins in the Toulouse plant. December 2004- EADS reveals the



References: Books Checkland, P. B. and J. Scholes (1990). Soft Systems Methodology in Action. Chichester, John Wiley K. C. Laudon, J. P. Laudon “Essentials of Business Information Systems” 7th edition, 2007, Prentice Hall Web sources Airbus S.A.S., 2011. Airbus A380: Manufacturing Process. [online] Available at: < http://www.airways.ch/files/2005/0105/002/a380production.htm> [Accessed 15 April 2011]. The Seattle Times Company, 2006. How the other half builds. [online] Available at: < http://seattletimes.nwsource.com/html/businesstechnology/2002740839_toulo use15.html> [Accessed 15 April 2011]. Roussel J., 2005. Benefits of requirement engineering with doors. [online] Available at: < http://www.incose.org/japan/ijc_data/20050822/IJC20050822_07.pdf> [Accessed 15 April 2011]. Articlesbase, 2010. Strategic Management – Case Study of Airbus. [online] Available at: < http://www.articlesbase.com/corporate-articles/strategicmanagement-case-study-of-airbus-2997023.html#ixzz1K0UnP546> [Accessed 15 April 2011]. Transport Intelligence news, 2010. Qantas to resume limited A380 services. [online] Available at: < http://www.flightglobal.com/articles/2010/11/23/350061/qantas-to-resumelimited-a380-services.html> [Accessed 15 April 2011]. Baubil D., 2003. A380 Systems Selection. [online] Available at: < http://www.aviationweek.com/conferences/html/ts03/baubil_airbus.pdf> [Accessed 15 April 2011]. Invest master, 2011. Airbus management. [online] Available at: < http://www.my-investment.com/blog/airbus-management> [Accessed 15 April 2011]. Bized, 2007. Operations Management. [online] Available at: < http://www.bized.co.uk/dataserv/chron/news/2763.htm> [Accessed 15 April 2011]. Lester S., 2008. Soft systems methodology. [online] Available at: < http://www.sld.demon.co.uk/ssm.pdf> [Accessed 15 April 2011]. Williams B., 2005. Soft systems methodology. [online] Available at: < http://users.actrix.co.nz/bobwill/ssm.pdf> [Accessed 15 April 2011]. Orsoc, 2011. Stage 2: Conceptual Modelling. [online] Available at: < http://www.orsoc.org.uk/about/teaching/strategicproblems/c_sp_3.htm> [Accessed 15 April 2011].

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