Alaskan Sea Foods Case
Focal company: Alaskan Seafood Marketing Institute (ASMI) Sustainablity VS MSC Brands
Products and Services promoting Sustainable products and quotes on: Kings salmons, Cod, Halibut, Crabs
Position: Company website how the position its brands Listen to what experts and consumers are saying. Conclude with implications and recommendations for the focal company of the good/service.
Conclusion:
The focal company of my research objective is to compare the Alaskan Seafood Marketing Institute (ASMI) with the Marine Stewardship Council (MSC) with its products compared to sustainability, unsustainable, high priced, and low priced seafood. As a manager hired by the ASMI, to conduct and analysis my findings to prove that …show more content…
These fish include wild salmon, Cod and Pollock with ASMI and MSC logos. According to the SMI website there are 5 types of salmon that include: King, Sockeye, Coho, Keta, and Pink, each having its own season and quota’s to ensure sustainability. According to Seafoodsource.com, the ASMI has stated that “Alaska salmon didn’t need MSC certification to show that the resource is sustainable”. In 2011 an independent third-party assessment conducted by Global Trust Certification certified the ASMI with responsible fisheries management certification through an independent third- party assessment (Seafoodsource.com, 2012). With having the high cost of recertification by the MSC for Alaskan salmon it will be passed on to consumers, that is why it is cost efficient to break away from the MSC and keep promoting ASMI logo. Farmed raised salmon is considered unsustainable, but MSC certifies some farmed salmon groups in various places ( Marine Stewardship council, 2013). Concluding that if MSC loses wild Alaskan salmon it will lost its position in wild sustainable Salmon. According to the Alaskan Seafood Institute website wild salmon harvest was at 17% in 2009, and was expected to grow 10-15% in the next 5 …show more content…
“Instead Alaska and the U. S. have an opportunity to continue to be leaders among world fisheries by demonstrating we as a nation meet the world’s leading standard for sustainability and would expect other fisheries worldwide to do the same.”
Strategy conducts campaigns to strengthen demand for wild and natural seafood executes advertising campagins to boost usage of all key commercial speices of alask seafood
Produces and distributs distinice promotaoinal and educational materials to assist business. Performs outreach at expostions and trade shows. Customizes promotion methods with retailers and foodsevice operators to build on strong brand equit to differentate Alaska sefood from the competition which is MSC
Conduct media tours and media outreach to secure positive publicity for alask seafood products and the alsak seafood
Products and Services promoting Sustainable products and quotes on: Kings salmons, Cod, Halibut, Crabs
Position: Company website how the position its brands Listen to what experts and consumers are saying. Conclude with implications and recommendations for the focal company of the good/service.
Conclusion:
The focal company of my research objective is to compare the Alaskan Seafood Marketing Institute (ASMI) with the Marine Stewardship Council (MSC) with its products compared to sustainability, unsustainable, high priced, and low priced seafood. As a manager hired by the ASMI, to conduct and analysis my findings to prove that …show more content…
These fish include wild salmon, Cod and Pollock with ASMI and MSC logos. According to the SMI website there are 5 types of salmon that include: King, Sockeye, Coho, Keta, and Pink, each having its own season and quota’s to ensure sustainability. According to Seafoodsource.com, the ASMI has stated that “Alaska salmon didn’t need MSC certification to show that the resource is sustainable”. In 2011 an independent third-party assessment conducted by Global Trust Certification certified the ASMI with responsible fisheries management certification through an independent third- party assessment (Seafoodsource.com, 2012). With having the high cost of recertification by the MSC for Alaskan salmon it will be passed on to consumers, that is why it is cost efficient to break away from the MSC and keep promoting ASMI logo. Farmed raised salmon is considered unsustainable, but MSC certifies some farmed salmon groups in various places ( Marine Stewardship council, 2013). Concluding that if MSC loses wild Alaskan salmon it will lost its position in wild sustainable Salmon. According to the Alaskan Seafood Institute website wild salmon harvest was at 17% in 2009, and was expected to grow 10-15% in the next 5 …show more content…
“Instead Alaska and the U. S. have an opportunity to continue to be leaders among world fisheries by demonstrating we as a nation meet the world’s leading standard for sustainability and would expect other fisheries worldwide to do the same.”
Strategy conducts campaigns to strengthen demand for wild and natural seafood executes advertising campagins to boost usage of all key commercial speices of alask seafood
Produces and distributs distinice promotaoinal and educational materials to assist business. Performs outreach at expostions and trade shows. Customizes promotion methods with retailers and foodsevice operators to build on strong brand equit to differentate Alaska sefood from the competition which is MSC
Conduct media tours and media outreach to secure positive publicity for alask seafood products and the alsak seafood