Preview

Albert Heijn Case Study

Powerful Essays
Open Document
Open Document
1446 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Albert Heijn Case Study
CASE STUDY

Albert Heijn implements voice-picking cking in distribution centres
“With the new voice-picking solution from Motorola’s Enterprise Mobility Business and Voxware at our distribution centres, we realised a five to ten per cent productivity increase in a few weeks, depending on the product range, said Boudewijn Canrinus, who is ” responsible for product innovation at Albert Heijn. “This is even more impressive when you consider that we had already achieved high labour productivity and a low picking error rate compared to competitors with our existing Motorola scanning solution. ”
The company: Albert Heijn Albert Heijn is a Dutch supermarket chain owned by the listed international group Ahold. It has head offices in Zaandam, The Netherlands. Albert Heijn employs a workforce of over 70,000 employees and realised a 6.5 billion euro turnover in 2006. The company runs almost 750 supermarkets that serve over 10 million customers every week. Its six Distribution Centres (DCs) are responsible for stocking all of its stores. The challenge: Maximising productivity and minimising errors Albert Heijn is an innovative supermarket chain with a highly-responsive supply chain. It maintains its competitive edge with advanced information and communications technologies, and business process optimisation. As a result, the company already had high productivity and a low picking error rate at its four regional and two national DCs. But, in order to achieve this, the picking team needs to constantly refer to their mobile computers both to receive information and to confirm their picks. This takes their eyes and their hands away from the picking locations, limiting the speed at which they can work and allowing room for error to occur. After following the developments in voice picking for several years, Albert Heijn believed that a solution from Motorola partners VoxWare and Van Boxtel could keep them remain at the forefront of retail innovation. However, Albert Hejin had to be

You May Also Find These Documents Helpful

  • Satisfactory Essays

    On 05/09/2016, I spoke with Jerry Smith in the District II Lobby of Pasco Sheriff`s Office in reference to a grand theft.…

    • 213 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Hesi Case Study Essay

    • 4002 Words
    • 17 Pages

    1. Ascites is defined as an abnormal accumulation of serous fluid within the peritoneal cavity.…

    • 4002 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    Identify the key factors responsible for the success of Gordon Biersch to date. What concerns, if any, do you have as the company looks ahead?…

    • 275 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Candidate Hecht delivered an incomplete brief. SNC was nervous and unsure of the information he was relaying to his team. This uncertainty was displayed through him constantly repeating himself stumbling or stuttering and briefing the order out of sequence. SNC’s orientation simply stated that his team was located on MCB Quantico, Brown Field. SCN briefed his friendly situation in conjunction with the beginning of his mission statement. SNC failed to brief the entirety of the coordinating instructions. His brief as a whole lacked the structure of a five paragraph order. SNC lacked confidence and due to the lack of information, his order did not completely make sense. Prior to execution, SNC did not establish a plan which made it difficult for…

    • 202 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Kohl's Marketing Strategy

    • 723 Words
    • 3 Pages

    Staffing can be limited by as they can keep retail prices low, which is maintained via a low cost structure. The information system Kohl's implemented, provides an application they use for centralized buying, distribution, and advertising. In markets both small and large have seen success using this concept. Using a low cost structure, has afforded Kohl's the ability to price their merchandise competitively. Most of their vendors use the electronic data exchange, which in turn submits an electronic shipping notice, while providing an efficiency in ordering (Kohl's Corporation -- Company History, n.d.).…

    • 723 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The leading companies in their respective fields all have one thing in common, they deliver their product to the consumer as fast as possible using innovative supply chain management techniques and technologies. Take for example Toyota who revolutionized the Just In Time manufacturing system. Most companies have a similar philosophy even outside of manufacturing, understanding that customers want and they want now. Keeping this philosophy in mind I believe there is a way to revamp the supply chain at the café. Using app ordering the café can minimize wait time. The worst part of stopping for coffee in the morning is the dreaded line that waits, sure to make you late for work. The café could eliminate this horror by creating an app that allows consumers to place an order with a pick up time all from their phone. The technology could even be used for consumers enjoying the atmosphere of the café by allowing them to order from the comfort of their table. By simply creating an app that when launched displays a menu and allows the user to select their choice, applying their name or table number, and time to be picked up (if the order is to go). The app could increase revenue by increasing the customer base, inventory needs, and most importantly cutting wait times. The customers who choose not to utilize the app would even be more enticed to come in because there would be a shorter line at the counter. Online ordering as well as app ordering has been successful in the pizza industry and I believe the café could benefit from the same model that caters to a customer on the go.…

    • 633 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Case Study David Helenn

    • 511 Words
    • 3 Pages

    The strain of dialysis creates an environment in which one could very easily just give up, feel sorry for themselves, and lose their passion for being active or even wanting to live. "There are times when I wonder what is the point, why did this happen to me and why at such a young age. My entire life centers completely around receiving dialysis because no matter where I go or what I do I have to receive the treatments to stay alive."…

    • 511 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Betta Value Stores

    • 636 Words
    • 3 Pages

    The second issue that we discussed was that staff are seen to be unhelpful. That checkout operators do not know the location of items, people are still seen to be stacking shelves after the store has opened for the public and that younger employees are offhand with dealing with the public. For the solution of this first problem about people carry on stacking the shelves we came to a clean conclusion of started stacking shelves earlier and for them to train to stack the shelves faster. The solution to the checkout operators we were torn between two. One idea was that we give a sheet of paper to the checkout operators outlining where most of the goods in the store are located. The other idea we had was that we have a touch screen computer in which you type in the key words of the item and it will tell you its location. We said that initially it would cost quite…

    • 636 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Unit 1 Business Ao1

    • 2762 Words
    • 12 Pages

    Also they gave staff new hand held stock and sales systems in every store, which provides up to the minute sales and supply data to colleagues on the shop floor, which gives a more accurate picture of stock, therefore reducing wastage costs therefore maximising profit and revenue, whilst meeting the expectations of the customer. 8,500 price reductions were made to be more competitive on price and are promoted under ‘Ways to save’ logo.…

    • 2762 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Waitrose Communication

    • 1731 Words
    • 7 Pages

    According to the Waitrose, they made an effective communication through Phone call, call center, Mobile and Television, In this level communication, customer want to know opening hour, Car parking, refund policy, availability of products, products information and price. In phone calls Waitrose speak with enthusiasm and keep an object in mind when answering the call sincerely and confidentially also answer the call as early as possible. Neither show impatience or lack of interest and does not stop halfway of conversation, Also, never ever talk with customer derogatory. The other hand, Tesco also provides call center and customer care in a similar way, but Tesco call center or telecommunication is too slow and complex and time consuming, In mobile communication Waitrose communicates via sending text so far it is a more effective whether Tesco does not have these facilities. However, according to the whole which, (2014) Tesco is worse than any other supermarkets. Where the waitresses score 82 % and Tesco is 45%, it is lower than any other supermarket.Trust pilot (2014) States that Tesco customer care, specially call center is too busy and they talks robotically also average call waiting is ten minutes. It is also stated that Waitrose provide customer care one stop basis while the Tesco passing call to other departments. And very important things Waitrose tries to solve problems it would not…

    • 1731 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    An organization of this size must rely on numerous levels of information technology that is constantly changing. Commonly referred to in the past century as the cash register, the point-of-sale systems now can receive payment from credit or debit cards from smart-phones. Millions of transactions are conducted daily from various types of point-of-sale systems; all interact with the customers and exchange payment. The corporation is continually seeking to improve and advance this process.…

    • 1301 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Supermarket shopping is often categorised as a self-service retail environment. For supermarket retailers wanting to build relationships with their customers, being able to track…

    • 4188 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Vermont Teddy Bear Essay

    • 1294 Words
    • 6 Pages

    Demand management is one of the major problems facing the industry and predicting and catering to the exact customer preferences goes a long way in building the company. Stetzel should use the senior employees who have technical expertise to start working on analytics architecture to gain more insights about the market and especially customer preferences. This leads to better product designs and hence customer delight. Thus, even with lesser products in the store, VTB will have better understanding about the demand and can scale up production accordingly.…

    • 1294 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Each of them has kind of the same purposes of concluding the trends in different crimes and suggesting the attention of issues. Even though, those types of crime measurement all have the similar focus, the result varies a great bit between them. While reading this, keep in mind each type of measurements are ran by different groups that hold their own ways of gathering information. It is often known that in the United States, the Uniform Crime Report (UCR) is the most relied upon. Many believe the Federal Bureau of Investigation (FBI) gathers all their information from local law enforcement agencies around the world. Results come from recorded police reports which collect data on about 95% of the population (appendix table 2 in Criminal Victimization, 2012, NCJ 243389, October 2013). The UCR breaks down crimes into Part One and Part Two offenses. Part One offenses include eight crimes being either violent or property offenses (which are the more serious crimes). Meanwhile, Part Two offenses include all other minor crimes except for traffic…

    • 1190 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    You can call in and out more quickly than you can in a supermarket, especially if you want only a couple of items. They offer a very friendly and personal service .…

    • 332 Words
    • 2 Pages
    Satisfactory Essays