Amazon.Com E-Business Model
Amazon.com’s E-Business Model
Amazon.com’s E-Business Model
This paper will discuss how the largest retailer of books, Amazon.com has expanded into many other markets besides books and maintained profitability. It will examine how Amazon was able to maintain its brand identity and also look at whether Amazon should consider retail locations. Furthermore this paper will compare and contrast the websites of Borders.com, Barnes and Noble.com, and Amazon.com according to the functionality and design and other criteria.
Discuss whether or not Amazon has lost its identity by expanding into markets well beyond books.
Amazon has not lost its identity by expanding into markets beyond books however has matured in its appearance. In the past Amazon was initially just an online retailer of books but now Amazon is a retailer of clothing, jewelry, electronics, shoes, and hardware just to name a few. By Amazon expanding into these other markets it has increased its market share and profit over the last five years. During this recession time many businesses are closing or losing sales however Amazon had a profit increase of 9 percent on sales that rose 18 percent. (Boone 2011) Amazon has stayed consistent with its strategy of the customer being the focus. Also Amazon has continued to adhere since its inception that “they must fill three enduring needs: vast selection, low prices, and fast, accurate delivery”. (Boone 2011) Being able to continue with those philosophies, expand into many markets and increase profits shows that Amazon has definitely not lost its identity however just grown into a better online retailer beyond books. It shows signs of maturity like a cliché says that when you can change yet remain the same.
Recommend what Amazon should do to protect its brand.
Amazon can protect its brand by continuing to attract and keep customers by meeting the buyers’ expectations. (Boone 2011) So Amazon will need to
Amazon.com’s E-Business Model
This paper will discuss how the largest retailer of books, Amazon.com has expanded into many other markets besides books and maintained profitability. It will examine how Amazon was able to maintain its brand identity and also look at whether Amazon should consider retail locations. Furthermore this paper will compare and contrast the websites of Borders.com, Barnes and Noble.com, and Amazon.com according to the functionality and design and other criteria.
Discuss whether or not Amazon has lost its identity by expanding into markets well beyond books.
Amazon has not lost its identity by expanding into markets beyond books however has matured in its appearance. In the past Amazon was initially just an online retailer of books but now Amazon is a retailer of clothing, jewelry, electronics, shoes, and hardware just to name a few. By Amazon expanding into these other markets it has increased its market share and profit over the last five years. During this recession time many businesses are closing or losing sales however Amazon had a profit increase of 9 percent on sales that rose 18 percent. (Boone 2011) Amazon has stayed consistent with its strategy of the customer being the focus. Also Amazon has continued to adhere since its inception that “they must fill three enduring needs: vast selection, low prices, and fast, accurate delivery”. (Boone 2011) Being able to continue with those philosophies, expand into many markets and increase profits shows that Amazon has definitely not lost its identity however just grown into a better online retailer beyond books. It shows signs of maturity like a cliché says that when you can change yet remain the same.
Recommend what Amazon should do to protect its brand.
Amazon can protect its brand by continuing to attract and keep customers by meeting the buyers’ expectations. (Boone 2011) So Amazon will need to
References: 1. Boone, Louis and Kurtz, David (2011) Contemporary Business