Jeff Bezos founded Amazon, his idea of selling books through the Internet and providing convenience for browsing books became one of the most successful businesses for online marketing. Providing people an array of books from around the world, proved profitable. Amazon business grew into a giant bookstore that changed a new revolutionary insight as to what has become a global empire. Their interest in growing reached out to more than 75% of the computer aged educated population and still today is growing bigger and profitable. Amazon added more app based programs and other marketing strategies to challenge Microsoft and Google for online services. Amazon has spent 12 years and over $2 billion building, the infrastructure of its online store, which included personal business ownership through Amazon, incorporated computing, storage and technical services. Amazon’s operational costs are far less than most big store retailers because of lower markup and overhead expenses. Amazon provided better service and a faster response for orders received, and surpasses most major and online stores profit margin. Amazon has never moved away from their core perspective from competing with Google, Microsoft, Sony, EBay and many more larger businesses from the time it started online up until in 2001.
Amazon offers Simple Storage Service (S3), Elastic Computer cloud (EC2), and the Mechanical Turk. According to wiley.com, The S3 is for businesses to store data and applications on Amazon disk drives. The businesses pay a monthly fee to Amazon for this service. Amazon rents out their processing power by utilizing the EC2 system, which charges by the hour. The Mechanical Turk is a bundle service that combines processing power with networks of people who transcribe audio and recognize inappropriate content. The Mechanical Turk component is a group of people that work in place of the servers, like suspicious data or images. Amazon uses data management to