Amazon Research Paper

As Amazon.com’s CEO, Jeff Bezos leads the America’s largest online retailer into the next decade, it’s important that he take a strategic approach for the future. From the development of the Kindle to Amazon’s latest adventure in the Video on Demand industry Bezos demonstrates a balance between innovated thinking with calculated risk. So far he’s been pretty lucky and has come out of these adventures shining like a new penny. How long can luck for Bezos hold out? As stated in our text even “The best plans often go wrong.” (Schermerhorn, pg 180). In my essay, I will address Bezos’s systematic decision to develop and sell the Kindle, describe the competitive risk in Amazon’s environment as it enters the Video on Demand industry, what I believe the greatest error, trap or threat is to Amazon’s future and the latest initiatives coming out of Amazon.com.
First, the Kindle was one of the first readers available and until its release in 2007 the market was virtually untapped. For Amazon this was a strategic move as it puts a name to these types’ devices. As compared to Xerox and the photocopier, or a Jeep to the ragtop SUV, Kindle will the brand name associated with the reading device for years to come driving more business to Amazon and if Bezos’s luck holds steady, this will only improve as the Kindle continues to develop new features in the years to come. Taking into account that Kindle is paperless, environment friendly and saves the average user money over time on the cost of books are added