Amazon.com (NASDAQ.AMZA) had one of the best performing stocks of the internet era. When their stocks collapse in the early 2000’s along with their peers, when the internet boom briefly turned broken, Amazon decided to broaden its original scope, going beyond the book market and include all things e-retail. The company also went in new directions with initiatives that eventually led to the cloud-computing pioneer Amazon Web Services and a host of other business ideas. The returns have been impressive, but the company left income investors in the wobble, because has never paid dividends. Some investors believe Amazon should to join the crowd and pay dividend, with amazon been a company that has become a cash-generating machine, and its growth in that area has accelerated in recent years. Cash from operations has climbed from $6.84 billion in 2014 to $16.44 billion in 2016. Amazon is also on pace to match that figure in 2017. Net income, meanwhile, has also improved, and Amazon is now consistently profitable after years of being largely unsure to its bottom-line performance. Throughout the past several years, Amazon has worked to improve the health …show more content…
The SWOT Analysis detects the internal factors (strengths and weaknesses) and external factors (opportunities and threats) that influence the business. This SWOT analysis of Amazon shows the strengths that the company uses to overcome its weaknesses and the threats to its e-commerce business, so as to maximize the benefits from abusing opportunities in the market. As the competition among online retailers begins to increase and other external factors impact Amazon, this SWOT analysis examines what Amazon does well and what it could do better in addressing the opportunities and threats that it