americas movie theaters summary
America’s Movie Theaters Have had a lot of Problems Back in the 1980’s Duo to the Environmental changes that impacted the end point in the distribution system--the neighborhood movie theater. Thus, the case is primarily concerned with environmental factors and the strategies used by the movie industry in responding to these environmental changes over time.
The VCR ( Video cassettes ) had a huge impact on the Movie Theaters and Converted many Moviegoers to stay at home and watch their favorite movies on VCR.
These changes forced Exhibitors to recognize their folly and do some major rework on their theaters to gain their customer loyalty back, But they were hurt by the new technologies that competed with them.
Exhibitors Came up with new strategies to Survive and one was to develop their lobby Concession stands as a source of revenues.
Exhibitors were making a good profit out of Candy/Popcorn/ and Drinks served at the lobby.
Another strategy was the Multi-Screen Theater During the 1970’s, Replacing their old Grand screens with smaller ones that many movie goers have come to hate.
During the 1980’s the population was aging and the prime movegoing segment of the under 30years old was declining.
To survive into the 1990’s Exhibitors Had to take a move and Start Upgrading their Theaters with Wide screens and and wraparound dolby sound that theaters can create a sense of spectacle that no TV set can match.
Theater owners can make their Theaters clean and comfortable again and Regain there customers loyalty Back.
Americas Movie Theaters had a huge competition with the VCR as in 1980’s a lot of moviegoers converted and preferred to stay at home.
Exhibitors were being hurt by the new technologies that competed with them.
Theater owners were missing an opportunity to increase overall candy sales by stocking more popular brands.
Refurbishing and rebuilding the theaters and restoring the glamour of moviegoing was one of the opportunities to gain
The VCR ( Video cassettes ) had a huge impact on the Movie Theaters and Converted many Moviegoers to stay at home and watch their favorite movies on VCR.
These changes forced Exhibitors to recognize their folly and do some major rework on their theaters to gain their customer loyalty back, But they were hurt by the new technologies that competed with them.
Exhibitors Came up with new strategies to Survive and one was to develop their lobby Concession stands as a source of revenues.
Exhibitors were making a good profit out of Candy/Popcorn/ and Drinks served at the lobby.
Another strategy was the Multi-Screen Theater During the 1970’s, Replacing their old Grand screens with smaller ones that many movie goers have come to hate.
During the 1980’s the population was aging and the prime movegoing segment of the under 30years old was declining.
To survive into the 1990’s Exhibitors Had to take a move and Start Upgrading their Theaters with Wide screens and and wraparound dolby sound that theaters can create a sense of spectacle that no TV set can match.
Theater owners can make their Theaters clean and comfortable again and Regain there customers loyalty Back.
Americas Movie Theaters had a huge competition with the VCR as in 1980’s a lot of moviegoers converted and preferred to stay at home.
Exhibitors were being hurt by the new technologies that competed with them.
Theater owners were missing an opportunity to increase overall candy sales by stocking more popular brands.
Refurbishing and rebuilding the theaters and restoring the glamour of moviegoing was one of the opportunities to gain