Amy Cuddy Speech Analysis

Amy Cuddy creates a sense of ethos and authority on the topic through citing credible and relevant sources, discussing her credentials, and by making the speech easy to understand.
At the beginning of her speech, Cuddy cites research from two well accredited sources. The first was Nalini Ambady, a researcher at Tufts University, and the second was Alex Todorov at Princeton. Not only does she tell the audience the people she has gotten the information from, but the institutions that they are a part of. The institutions are highly accredited and trustworthy sources of information that the audience will recognize immediately. By citing these people, is shows that Cuddy has researched her topic well and has taken the time to find sources that