An Analysis of Corporate Social Responsibility (Csr) Views from Malaysian Companies
AN ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY (CSR) VIEWS FROM MALAYSIAN COMPANIES
ABSTRACTS
Purpose – The aim of this paper is to explore the views of managers among Malaysian companies towards corporate social responsibility and how it influences business ethics.
Design/methodology/approach – This paper analyses the views of Malaysian managers regarding corporate social responsibility. Interviews were conducted to 12 organizations in Malaysia comprising of major corporations as well as Small Medium Enterprises (SMEs).
Findings – The findings reveal that out of 12 companies selected across the Klang Valley, Malaysia, seven companies execute corporate social responsibility for the sake of its brand image and good reputation. Majority of the managers interviewed agreed that corporate social responsibility should be implemented in order to contribute to the society.
Originality – The literature review is expected to provide the link between conventional CSR concept with Islamic values and principles. This paper recommends companies especially in Malaysia to adopt corporate social responsibility as an ethical motivation rather than instrumental means.
Keywords – Business, Ethics, Corporate Social Responsibility, Organization, Malaysia
INTRODUCTION
Over the last recent years, Corporate Social Responsibility (CSR) has been termed to be a significant issue within global business organisations. The core purpose of CSR is to fulfil a company’s responsibility towards its stakeholders in terms of economic, social and environment (Siwar & Md Tareq, 2009). However, the fundamental basis act of selfless contribution for the public has been tarnished and downgraded by huge corporate businesses when CSR began to be treated as a means to gain profit maximization which is driven by self-interest by enlarge.
There are several meanings to define the concept of corporate social responsibility. First, CSR are the obligations entrusted upon business organisations to
ABSTRACTS
Purpose – The aim of this paper is to explore the views of managers among Malaysian companies towards corporate social responsibility and how it influences business ethics.
Design/methodology/approach – This paper analyses the views of Malaysian managers regarding corporate social responsibility. Interviews were conducted to 12 organizations in Malaysia comprising of major corporations as well as Small Medium Enterprises (SMEs).
Findings – The findings reveal that out of 12 companies selected across the Klang Valley, Malaysia, seven companies execute corporate social responsibility for the sake of its brand image and good reputation. Majority of the managers interviewed agreed that corporate social responsibility should be implemented in order to contribute to the society.
Originality – The literature review is expected to provide the link between conventional CSR concept with Islamic values and principles. This paper recommends companies especially in Malaysia to adopt corporate social responsibility as an ethical motivation rather than instrumental means.
Keywords – Business, Ethics, Corporate Social Responsibility, Organization, Malaysia
INTRODUCTION
Over the last recent years, Corporate Social Responsibility (CSR) has been termed to be a significant issue within global business organisations. The core purpose of CSR is to fulfil a company’s responsibility towards its stakeholders in terms of economic, social and environment (Siwar & Md Tareq, 2009). However, the fundamental basis act of selfless contribution for the public has been tarnished and downgraded by huge corporate businesses when CSR began to be treated as a means to gain profit maximization which is driven by self-interest by enlarge.
There are several meanings to define the concept of corporate social responsibility. First, CSR are the obligations entrusted upon business organisations to
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