An Empirical Study on Customer Satisfaction in Indus Motors Pvt. Limited with Special Reference to Kerala
Journal of Business Management & Social Sciences Research (JBM&SSR)
ISSN No: 2319-5614
Volume 2, No.8, August 2013
_________________________________________________________________________________
An Empirical Study on Customer Satisfaction in Indus
Motors Pvt. Limited with Special Reference to Kerala
Branch
S.Chandramouli, B.Sc, MBA, P.hd (Pursuing), Assistant Professor, Department of Management Studies,
Saveetha Engineering College, Thandalam, Chennai
S. Arul Krishnan, M.Sc (Maths), MBA, M.Phil, P.hd (Pursuing), Assistant Professor, Department of
Management Studies, Saveetha Engineering College, Thandalam, Chennai
ABSTRACT
The research aims at exploring the “An Empirical Study on Customer Satisfaction In Indus Motors Pvt. Limited
With Special Reference To Kerala Branch”. A study had been conducted in order to know about the customer’s satisfaction towards the Indus Motors. In the modern scenario, customers have become incredibly demanding because they have more choices than ever. Therefore, meeting customer’s expectation depends on by integrating customer’s wants and needs into the development process. The study had been conducted from the existing customers of Indus Motors. The study had been conducted through the Interview schedule. The research tool used in our study is mainly Questionnaire .The sample size is 70. Descriptive research is adopted in conducting this study. The statistical tool used is, percentage analysis, chi square analysis, Co-efficient of Correlation
Method. The study resulted that the customer’s satisfaction towards Indus Motors related to cost, design, selection factors and expectations. The present scenario, the preferences differed for each customer in different questions. This provides an easy way to monitor improvements, and deciding upon the attributes that need to be concentrated on in order to improve customer’s satisfaction.
Introduction
The definition of customer satisfaction is very simple. A
ISSN No: 2319-5614
Volume 2, No.8, August 2013
_________________________________________________________________________________
An Empirical Study on Customer Satisfaction in Indus
Motors Pvt. Limited with Special Reference to Kerala
Branch
S.Chandramouli, B.Sc, MBA, P.hd (Pursuing), Assistant Professor, Department of Management Studies,
Saveetha Engineering College, Thandalam, Chennai
S. Arul Krishnan, M.Sc (Maths), MBA, M.Phil, P.hd (Pursuing), Assistant Professor, Department of
Management Studies, Saveetha Engineering College, Thandalam, Chennai
ABSTRACT
The research aims at exploring the “An Empirical Study on Customer Satisfaction In Indus Motors Pvt. Limited
With Special Reference To Kerala Branch”. A study had been conducted in order to know about the customer’s satisfaction towards the Indus Motors. In the modern scenario, customers have become incredibly demanding because they have more choices than ever. Therefore, meeting customer’s expectation depends on by integrating customer’s wants and needs into the development process. The study had been conducted from the existing customers of Indus Motors. The study had been conducted through the Interview schedule. The research tool used in our study is mainly Questionnaire .The sample size is 70. Descriptive research is adopted in conducting this study. The statistical tool used is, percentage analysis, chi square analysis, Co-efficient of Correlation
Method. The study resulted that the customer’s satisfaction towards Indus Motors related to cost, design, selection factors and expectations. The present scenario, the preferences differed for each customer in different questions. This provides an easy way to monitor improvements, and deciding upon the attributes that need to be concentrated on in order to improve customer’s satisfaction.
Introduction
The definition of customer satisfaction is very simple. A