An Evaluation of Product in a Company
1. INTRODUCTION 1.1 OBJECTIVE
Objective of this study is to evaluate product process to facilitate maximum product success in fast food industry as before and after implementing the system.
By the end of this assignment, you will have more understanding and knowledge regarding Relationship Marketing issues, problems and complaints occurred within an organization and how to overcome it under this topic “An Evaluation of Product In Company”
1.2 METHODOLOGY
This study used the case analysis research method. Secondary data were obtained from media reports, homepages of the respective firm and other published sources. It also based on discussions held during lectures, library and with colleague. 1.3 DEFINITION
Relationship marketing is a strategy designed to foster customer loyalty, interaction and as well long-term engagement.
Relationship marketing is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication. This approach often results in increased word-of-mouth activity, repeat business and a willingness on the customer’s part to provide information to the organization. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers. It is meant to cater to the needs of individual customers. Its major part involves studying the need of the customer and how it changes in different circumstances.
Relationship marketing applies techniques like marketing, sales, customer care and communication. The relationship is not only enhanced but its life period is increased by these strategies. And as the customer realizes the value of relationship, they are drawn closer. This marketing not only focuses on building relationship and attracting customers to their products and services but also how to retain them.
2. ANALYSIS
2.1 SITUATION ANALYSIS
A situation
Objective of this study is to evaluate product process to facilitate maximum product success in fast food industry as before and after implementing the system.
By the end of this assignment, you will have more understanding and knowledge regarding Relationship Marketing issues, problems and complaints occurred within an organization and how to overcome it under this topic “An Evaluation of Product In Company”
1.2 METHODOLOGY
This study used the case analysis research method. Secondary data were obtained from media reports, homepages of the respective firm and other published sources. It also based on discussions held during lectures, library and with colleague. 1.3 DEFINITION
Relationship marketing is a strategy designed to foster customer loyalty, interaction and as well long-term engagement.
Relationship marketing is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication. This approach often results in increased word-of-mouth activity, repeat business and a willingness on the customer’s part to provide information to the organization. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers. It is meant to cater to the needs of individual customers. Its major part involves studying the need of the customer and how it changes in different circumstances.
Relationship marketing applies techniques like marketing, sales, customer care and communication. The relationship is not only enhanced but its life period is increased by these strategies. And as the customer realizes the value of relationship, they are drawn closer. This marketing not only focuses on building relationship and attracting customers to their products and services but also how to retain them.
2. ANALYSIS
2.1 SITUATION ANALYSIS
A situation
References: McDonald, M. (2003) Marketing Plans, Kent: Butterworth-Heinemann publications. CIM (2005) Marketing Environment, London: BPP professional education. Lancaster, G and Reynolds, P (2003) Marketing made simple, Oxford: Made simple. http://www.subway.com/subwayroot/default.aspx http://www.onlinembawiki.com/swot-analysis-model/ http://www.onlinembawiki.com/pest-analysis-model/