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An E-Business Analysis of Amazon.Com, Inc.

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An E-Business Analysis of Amazon.Com, Inc.
An E-Business Analysis of Amazon.com, Inc.
BUS 352: e-Business

An E-Business Analysis of Amazon.com, Inc. Very few individuals can say that they have done what Jeffry Bezos has done. Jeffrey Bezos is the founder and CEO of the world’s largest online retailer, Amazon.com, Inc. Back in 1994, when the company finally came into fruition, the idea of selling anything via the internet was something new and pretty radical. Originally started as an online bookstore, but soon developing into a more diversified market. The range of Amazon’s reach is worldwide; they sell practically anything and have separate retail websites for United states, Canada, United Kingdom, France, Germany, Italy, Spain, Japan, and China (Amazon.com, 2012). Today, Amazon is much larger than a simple online retailer. Amazon has developed the highly popular Kindle E-reading device that has developed into a tablet pc, referring to the Kindle Fire that debuted in 2011. Amazon is for everyone; that is everyone that is capable of accessing a computer and an internet connection. They customize the shopping experience for each of their customers; utilizing collaborative filtering for personalization. Amazon is a top contender around the globe and is growing exponentially. E-Commerce is a thriving industry and Amazon is at the pinnacle of it; it takes more than just living off of yesterday’s successes, knowing your customer, personalization, and constant adapting are key components to staying strong and maintaining longevity. Originally being incorporated in July 1994, it was not until the following year, in July 1995 that Amazon.com sold its’ first book, Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought by Douglas Hofstadter (Willis & Donahue, 1998). It was not instant success for Amazon.com. If we were to go back in time for a moment, the first years of Amazon were still the fundamental years of the internet and not a


References: Amazon.com. (2011). History & timeline. Retrieved July 4, 2012, from http://www.amazon.com/ Amazon Web Services. (2012). AWS security and compliance center. Retrieved July 4, 2012, from http://aws.amazon.com/security/ Demand Media. (2011). The history of Amazon.com. Retrieved July 4, 2012, from http://www.essortment.com/history-amazoncom-21180.html O 'Brien, J. M., & Shambora, J. (2009). Amazon’s next revolution. (cover story). Fortune, 159(12), 68-76. Turban, E., King, D, & Lang, J. (2011). Introduction to electronic commerce (3rd ed.). New Jersey: Prentice Hall. ISBN: 9780136109235 Willis, C., & Donahue, S. (1998). Does amazon.com really matter? (cover story). Forbes, 161(7), 55-58.
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