Analysis Of Arhaus Furniture
COMPANY SUMMARY
Arhaus Furniture, a company based in Kuala Lumpur, will offer customized, start-to-finish modern furniture that’s handmade. Our designs consist of clean lines and have elements of Scandinavia. Our target customers are homeowners who want a touch of modern elegance in their space.
We carry furniture such as beds, dressers, entertainment centres and many more. We also offer the best delivery services.
THE OBJECTIVES OF OUR MAKRETING STRATEGY
1. To increase in sales
2. To ensure our products are well-known
3. To inform our target market on the features of our products
4. To establish our brand in the furniture industry
5. To decrease the resistance of our potential customers’ to buying our products OUR STRATEGIES
1. Online …show more content…
We will pay to be listed on multiple search engines such as Google. So whenever anyone search for keywords relating to what we are selling, our website will pop-up at the top of the page.
4. Pay-Per-Click Advertising
We will have a limited monthly budget to be spent on pay-per-click advertising on websites for selected targeted keywords that fit our products. This way, the traffic on our website will increase thus making sure the country’s nation know about our products.
5. Social Media Marketing
Since the usage of social media has grown tremendously, social media marketing is a great way to sell our products. Sites like Facebook, Blogger, Tumblr and Pinterest allow customers to share valuable content or information with other people in their network.
6. Using Video Content
To appeal to a larger audience, we will film a video showcasing our products and have an employee or a spokesperson explain its features and functions. This method will gain more attention from our audiences because it features a real live footage of our items that will give our customers an image on how our items look like.
7. Set up a …show more content…
With the feedback we get, we will learn our weakness and how to improve on it to ensure customers’ satisfaction.
3. Search Engines
Since people use search engines to look for items for both online and locally, it is crucial that our company is one of the top in search results for words that relate to our products. We will pay to be listed on multiple search engines such as Google. So whenever anyone search for keywords relating to what we are selling, our website will pop-up at the top of the page.
4. Pay-Per-Click Advertising
We will have a limited monthly budget to be spent on pay-per-click advertising on websites for selected targeted keywords that fit our products. This way, the traffic on our website will increase thus making sure the country’s nation know about our products.
5. Social Media Marketing
Since the usage of social media has grown tremendously, social media marketing is a great way to sell our products. Sites like Facebook, Blogger, Tumblr and Pinterest allow customers to share valuable content or information with other people in their network.
6. Using Video
Arhaus Furniture, a company based in Kuala Lumpur, will offer customized, start-to-finish modern furniture that’s handmade. Our designs consist of clean lines and have elements of Scandinavia. Our target customers are homeowners who want a touch of modern elegance in their space.
We carry furniture such as beds, dressers, entertainment centres and many more. We also offer the best delivery services.
THE OBJECTIVES OF OUR MAKRETING STRATEGY
1. To increase in sales
2. To ensure our products are well-known
3. To inform our target market on the features of our products
4. To establish our brand in the furniture industry
5. To decrease the resistance of our potential customers’ to buying our products OUR STRATEGIES
1. Online …show more content…
We will pay to be listed on multiple search engines such as Google. So whenever anyone search for keywords relating to what we are selling, our website will pop-up at the top of the page.
4. Pay-Per-Click Advertising
We will have a limited monthly budget to be spent on pay-per-click advertising on websites for selected targeted keywords that fit our products. This way, the traffic on our website will increase thus making sure the country’s nation know about our products.
5. Social Media Marketing
Since the usage of social media has grown tremendously, social media marketing is a great way to sell our products. Sites like Facebook, Blogger, Tumblr and Pinterest allow customers to share valuable content or information with other people in their network.
6. Using Video Content
To appeal to a larger audience, we will film a video showcasing our products and have an employee or a spokesperson explain its features and functions. This method will gain more attention from our audiences because it features a real live footage of our items that will give our customers an image on how our items look like.
7. Set up a …show more content…
With the feedback we get, we will learn our weakness and how to improve on it to ensure customers’ satisfaction.
3. Search Engines
Since people use search engines to look for items for both online and locally, it is crucial that our company is one of the top in search results for words that relate to our products. We will pay to be listed on multiple search engines such as Google. So whenever anyone search for keywords relating to what we are selling, our website will pop-up at the top of the page.
4. Pay-Per-Click Advertising
We will have a limited monthly budget to be spent on pay-per-click advertising on websites for selected targeted keywords that fit our products. This way, the traffic on our website will increase thus making sure the country’s nation know about our products.
5. Social Media Marketing
Since the usage of social media has grown tremendously, social media marketing is a great way to sell our products. Sites like Facebook, Blogger, Tumblr and Pinterest allow customers to share valuable content or information with other people in their network.
6. Using Video