Analysis Of Five Things You Didnt Know About Saucony
2. 5 Things
Headline: 5 Things You Didn't Know About Saucony
Fact 1: “Sock a knee” is the correct pronunciation for Saucony. The company used to include this information on their packaging.
Fact 2: The Saucony named originates from the Saucony Creek in Kutztown, Pennsylvania, the city where entrepreneurs founded the company.
Fact 3: The Saucony logo represents the Saucony Creek, and the three dots on the logo represent boulders that line the creek banks.
Fact 4: Saucony manufactured footwear for NASA in the 60’s. Ed White, the first astronaut to walk in space, wore a pair of shoes Saucony shoes.
Fact 5: Like many running shoe producers, Saucony produced their first running shoe with cardboard soles to give their running shoes more …show more content…
Unlike other companies, Saucony opens it research division up to the public. The facility, built in 2011, is a large lab with the latest 3D modeling technology. The company uses the equipment to benchmark the products they already produce and to create footwear that satisfies athletes’ desires. Ultimately, the company attempts to make wearing their products a better experience for consumers.
With their technology; consumer feedback; the resources of two major footwear producers; and corporate culture that revolves around innovation, the company is at the forefront of the athletic shoe industry. This is in contrast to the company’s practice of quickly adopting competitor breakthroughs, which Saucony did often until developing their own research facility around 2005. Now the company delivers its own innovations.
In an interview, Saucony executives cite that the company derives its innovations from concepts created around runners rather than the company’s shoes. When consumers make design requests, the company researches what they are really asking for and provides a solution to the runner’s needs. The executives admit that their research and development department is the largest among athletic shoes producers, but the company’s policy of research transparency helps them keep up, and often stay ahead, of
Headline: 5 Things You Didn't Know About Saucony
Fact 1: “Sock a knee” is the correct pronunciation for Saucony. The company used to include this information on their packaging.
Fact 2: The Saucony named originates from the Saucony Creek in Kutztown, Pennsylvania, the city where entrepreneurs founded the company.
Fact 3: The Saucony logo represents the Saucony Creek, and the three dots on the logo represent boulders that line the creek banks.
Fact 4: Saucony manufactured footwear for NASA in the 60’s. Ed White, the first astronaut to walk in space, wore a pair of shoes Saucony shoes.
Fact 5: Like many running shoe producers, Saucony produced their first running shoe with cardboard soles to give their running shoes more …show more content…
Unlike other companies, Saucony opens it research division up to the public. The facility, built in 2011, is a large lab with the latest 3D modeling technology. The company uses the equipment to benchmark the products they already produce and to create footwear that satisfies athletes’ desires. Ultimately, the company attempts to make wearing their products a better experience for consumers.
With their technology; consumer feedback; the resources of two major footwear producers; and corporate culture that revolves around innovation, the company is at the forefront of the athletic shoe industry. This is in contrast to the company’s practice of quickly adopting competitor breakthroughs, which Saucony did often until developing their own research facility around 2005. Now the company delivers its own innovations.
In an interview, Saucony executives cite that the company derives its innovations from concepts created around runners rather than the company’s shoes. When consumers make design requests, the company researches what they are really asking for and provides a solution to the runner’s needs. The executives admit that their research and development department is the largest among athletic shoes producers, but the company’s policy of research transparency helps them keep up, and often stay ahead, of