Analysis Of Ford Focus: Dragon Ball Z Commercial

Commercials are useful method to promote a product. It’s a great way to grab your audience attention and show how certain products are persuasive. The three persuasive methods are ethos, logos, and pathos. In the “Ford Focus: Dragon Ball Z” commercial it has all three modes persuasion. The Dragon Ball Z commercial is about a famous anime fighting show and two of the Z Fighters which are Gohan and Krillin, and they are using the dragon balls to grant their wish. They have three wishes, and they use their three wishes for three separate cars with upgrades. The Dragon named Shenron, is trying to tell them that they can get the Ford Focus which has what their asking for, instead of wasting their wishes. Krillin and Gohan ignore Shenron, and Shenron gets irritated and just gives them the Ford Focus.
An important method used for this commercial is Ethos. Ethos is a good way to get the audience’s attention. Ethos is the method of convincing the audience using someone popular, or is the goal to convince people that you are worth listening. Dragon Ball was presented in the Ford Focus 2015 commercial and is a good example of Ethos. It’s a popular anime cartoon show that is very popular and known worldwide; it’s suitable and liked by all ages. The show is still airing, which shows it’s a good show and still growing. The characters
Logos persuades you with reasons on why you should get their product. In the Dragon Ball Commercial, Krillin and Gohan have three wishes, they wished for cars with cool and useful upgrades. For their first wish, they wished for a car that has an audio system from Sony for listening to their favorite tunes. Then, for their Second Wish they wish for another car, but this time they want it with a rear view camera for reverse actions. For their final wish, they wish for a third car, but with an epa-estimated 42 highway miles per gallon. Which shows how economic and reliable the car can