as the simplest methods, while operant conditioning is seen to be more instrumental, so each of these
methods will be presented with an example and the identification of the relevant components for each subject.
Classical conditioning is known as the simplest form of learning, and this form of learning involves
an unconditioned stimulus that is associated with a neutral stimulus that is conditioned to create
a specific response, which Pavlov identified that he could elicit the response of salivation
from the dog by ringing the bell and immediately following with food, (Brink, n.d.). The unconditioned stimulus
is the food that is presented to the dog after hearing the …show more content…
The conditioned stimulus is seen as the car that actor drove, and the response is seen as
the organisms that watched the commercial associating the actor to the luxury vehicles, which this has
led to a spike in sales for the auto company. A link has been provided to one of these commercials, which
a quick view will show how this is meant to be classically conditioned: https://www.youtube.com/watch?v=FoGGDKV88Fg.
The method of operant conditioning involves a type of reinforcement to cause the organism to
respond, and the great B.F. Skinner interpreted that any type of positive reinforcement where
the subject received immediate benefit would cause the subject to repeat the action as long
as the positive reinforcement remained, while the negative reinforcement appeals to the
extinguishment of an aversive reaction, (Brink, n.d.). Automobiles are prime areas for smells if they are not
properly cleaned on a regular basis, and air freshener firms have found a niche in providing
great smelling vehicles to consumers who do not have the time to regularly clean their vehicle,
which the positive reinforcement is the immediate and powerful burst of fresh air. The