The proposal is of a company known as the Shea Loves Me Company. The company is in the butter industry and it is involved in the manufacture of butter products that it distributes and sells both locally and globally. The proposal gives insight about the company through company description. It then looks at the organizations focus and plan by examining the companies goals, mission, vision and the core values. It also examines the situation analysis, market product focus and the marketing program. It finalizes by having a look at the financial data and projections, the organizational structure and the evaluation and control.
2. Company Description
The core task of the Shea Loves Me company is in the manufacturing and processing of butter. The main end product from the company is Shea Butter that originates from raw …show more content…
The company values quality products, a move that has seen it invest in recruiting the best qualified personnel, as well as offering training to its employees. This has really helped in the quality of its products.
Company location- The Shea Loves Me company is strategically located at a place suited for its convenience. The main branch is centrally located in the city with the subsequent branches scattered all around it in the neighboring towns. The infrastructure in the city as well as the subsequent towns is above standards hence there are no transportation hitches.
Excellent business relationships between the suppliers and the distributer- the management of Shea Loves Me Company has endeavored in ensuring that all the staff members that deal with suppliers and distributors have undergone a special training on how to handle clients. This has boosted the business relations hence increasing the confidence of the clients and eventually increasing the profits (Solomon,