Preview

Analysis of Telenor Pakistan

Powerful Essays
Open Document
Open Document
12876 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Analysis of Telenor Pakistan
TABLE OF CONTENTS Introduction: 3 Awards and Accolades 4 Vision & Values 4 Our Vision 5 Corporate responsibility 5 Emergency Response Program 6 Khuddar Pakistan 7 Fund-raising Initiatives 7 Telenor brand 9 Macro environment in telecom sector 10 Monopoly, a thing from the past 10 Privatization and Liberalization 10 Cut-throat Competition 11 Choice: 11 Good quality 12 Accessibility 12 Prices 12 Improves and maintain standard 12 Stimulate growth 12 Rapidly Expanding Global Market 12 Mergers and Acquisition 13 Trans-Nationalization 13 Market Integration 13 Arrival of the State Of The Art Technology 14 Trends in the User’s Device 14 Trends in the Carrier Technology 14 Trends in the Switching Technology 14 Advancement in the Wireless Technology 14 Micro Environment in Telecom Sector 15 The Market 15 De-regulation of Telecom Sector in Pakistan 15 Regulatory Reforms, a Snapshot 16 Competitive Telecom Market 16 Improving Penetration & Tele-densities 16 End of Monopoly 17 Marketing Objectives and Strategies 19 Corporate Strategy: 19 Business Strategy 20 Market Orientation 22 Market Driven Strategy 23 Target Market 23 The market segments Telenor is targeting include: 23 Market Orientation 24 Core Competencies 27 Telenor’s network coverage 28 National Coverage 28 International coverage 28 Telenor 30 The Organization 30 The Marketing Functions 33 Pre-Paid Packages 33 Post-Paid Package 34 Mobile Fun Services of Telenor 36 Mobile Fun 36 The Product Strategy 37 Add a new product strategy 37 Cost reduction strategy 38 Product improvement strategy 38 Changes in marketing strategy 38 Product Elimination strategy: 38 Pricing Strategy 39 Promotion Strategy 40 Advertising: 41 Prepaid advertising 42 Postpaid advertising 43 Sales promotion 44 Publicity (indirect channel) 44 Distribution strategy 44 Customer characteristics 45 Distribution centers of

You May Also Find These Documents Helpful

  • Good Essays

    All In The Family Lab

    • 413 Words
    • 2 Pages

    The purpose of the lab “All in the Family” was to compare the reactivity of the halogens Chlorine, Bromine, and iodine by observing the reactions between their elemental forms and their ionic forms. To accomplish this experiment, we first added a squirt of pet ether to two test tubes. Then, we added the same amount of Cl2 to both of the tubes, shook the mixtures, and recorded the color that resided in each mixture as the initial color. After, a squirt of NaBr was added to one test tube, and a squirt of Nal was added to the other in order to view the reaction between both of the Halides with Cl2. Both test tubes were shaken again, and the colors that remained was noted. The same process was repeated 2 seperate times but instead with Br2 and I2 as…

    • 413 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The Vietnam war is an incredibly controversial topic; some say America won, while others say that they lost. In this case, America took a major loss, they were never winning at any point. The reason the Americans officially lost the war is because they were unable to achieve their goal which was to stop the spread of communism in Vietnam. In fact, the exact opposite happened, after the American forces left South Vietnam in January of 1975, communism immediately overran it. Along with the reasoning behind why the Americans lost are 3 points which will give a deeper explanation on why the U.S lost the Vietnam war. First of all the Americans lost because the North Vietnamese wanted to win more than they did. Following this is the American’s bombing strategies that proved to be horrendously ineffective because they were choosing to bomb locations that would end up giving them no real advantage. Thirdly, and quite possibly the biggest reason that lost America the war was their attempt to fight a war of Attrition against the North Vietnamese strategy of Guerilla warfare…

    • 911 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Teltra Management Essay

    • 388 Words
    • 2 Pages

    Telstra is a company that floated by government in the past and it is a monopoly company providing the telephone and internet services in the past. However, there are more and more competitors such as Optus and 3 coming up. Telstra still keep using the same management method like in the past 20 years.…

    • 388 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Five of the national service providers in the marketer are T-mobile, Cingular wireless, Verizon wireless, Sprint PCS and Alltel. The competition and promotions among cellular phone companies, the overall churn ratc of the industry has been about 1.6 percent, but it’s on rise. In the new product, T-mobile will provide caller tunes, pictures & video messaging, road assistance, 300 text messages, unlimited t-zones and 1000 text messages. The competition will rise when the need are rise. Also, the consumer will require the high quality service.…

    • 1288 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Wireless Carriers in Canada

    • 4415 Words
    • 18 Pages

    Purpose of this report is to study the emerging and existing wireless carrier companies in Canada with the study of each company’s product and service, positioning of the product and service, product differentiation, competitive environment and the market trends for the telecommunication industry. The companies discussed in the report are the three most famous telecommunication service providers in Canada: Rogers Communication Inc, Bell Canada and Telus Corporation. According to the statistics and reports, these three companies generally dominate most of the Canadian market share for the wireless, internet and home phone services. Also they have some market shares in the United States through both expanding and acquiring small companies in the same industry there. However, with the fast development of wireless technologies and the emerging competitors, these three companies should try to position their targets and goals in order to keep their advantages not only for now, but also for the future and also facilitate the efficiency and effectiveness of customers.…

    • 4415 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Rogers Communications Inc

    • 1037 Words
    • 5 Pages

    Telecommunications can be described as a rapidly changing, innovative and capital intensive industry. The convergence of technologies, the migration of customers from traditional mediums to the Internet, and a more intense rivalry, presents a new competitive landscape for telecommunications companies.…

    • 1037 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Indian telecom is more than 160 years old, beginning with the commissioning of the first telegraph line between Kolkata and Diamond Harbour in 1839. In 1948, India had only 0.1 million telephone connections with a telephone density of about 0.02 telephone per hundred population. By June 2006 there were 153.42 million telephone (including cellular mobile) connections in the country with a telephone density of 13.96 telephones per hundred population.…

    • 2620 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Telstra Power

    • 2760 Words
    • 12 Pages

    This report will focus on analysing the existence of power, control and resistance within an organisation with particular reference toward Australia’s largest and most successful telecommunications provider, Telstra (Telstra, 2013). Applying widely recognised theoretical frameworks and concepts against these focus areas, a critical analysis has been conducted and assessed with the findings referenced throughout the report determining the positive and negative impacts each are having on Telstra the organisation and its stakeholders.…

    • 2760 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    Telstra Case Study

    • 418 Words
    • 2 Pages

    Telstra suffered from an embarrassing situation which risked losing its position of dominance. The main reason for this is that its management structure, that is, classical management. The report will argue that the problem of classical management and offer a recommendation for this situation.…

    • 418 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    This paper work is made is made on the main criteria of the class of Strategic Business Finance, in order to apply topics taught as Financial Ratios, Investment’s Valuation and calculate Capital cost of a company.…

    • 3697 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    Strategic Audit of Telenor

    • 5159 Words
    • 21 Pages

    1. 2. 3. Introduction .................................................................................................................................... 4 Historical Perspective of Telenor .................................................................................................... 4 Internal Analysis .............................................................................................................................. 4 3.1 3.2 3.3 4. Vision Analysis......................................................................................................................... 4 Mission Analysis ...................................................................................................................... 4 IFE Matrix ................................................................................................................................ 5…

    • 5159 Words
    • 21 Pages
    Satisfactory Essays
  • Good Essays

    To provide world class State-of-art technology telecom services to its customers on demand at competitive prices. To provide world class telecom infrastructure in its area of operation and to contribute to the growth of the country's economy…

    • 1020 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Gap Year

    • 452 Words
    • 2 Pages

    We study in school for fourteen years and work hard to achieve success. After nine educational months we are rewarded with a three month vacation. Although school is a big part of our lives, university is way important, because in university we decide what and who we want to become and where we want to reach in life. Many students in high school don’t know much about what university or major to choose, therefore many choose to have a gap year. A gap year is a year between school and university that helps students to make vital decisions about their future. I unquestionably support this idea for it’s really helpful, useful and has many advantages.…

    • 452 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Telecom Sector Analysis

    • 18948 Words
    • 76 Pages

    This is to certify that Prajakta M. Diwan, a student of N.L. Dalmia Institute of Management Studies and Research, has successfully completed the project titled ““SECTOR ANALYSIS – TELECOM INDUSTRY & A CASE STUDY OF: IDEA CELLULAR LTD.”,under my supervision and guidance as a partial fulfillment of the requirements of PGDBM course ,Batch 2007-2009.…

    • 18948 Words
    • 76 Pages
    Powerful Essays
  • Powerful Essays

    An undertaking of work life, this is never an outcome of a single person; rather it bears the imprints of a number of people who directly or indirectly helped me in completing the present study. I would be failing in my duties if I don’t say a word of thanks to all those who made my training period educative and pleasurable one.…

    • 6017 Words
    • 25 Pages
    Powerful Essays