Analysis of ‘Smartphone market’
Analysis of the competitive process that takes place within ‘Smartphone market’
Table of Contents
Executive Summary 3
Introduction 3
Detailed Discussion 4
Market Share 4
The nature of the product 5
Composition of the market, demand growth, and elasticity 5
Economies of scale and technology 6
Market structure 6
Market dimensions 7
The principal dimensions of competition and business rivalry 7
Other Generic strategies applied by firms in this market 8
Analysis of oligopoly with Porter’s five forces framework 8
The financial performance of competitors 9
Conclusion 10
Appendices 11
References 13
External References 14
Executive Summary
This report is an analysis of the competitive processes that take place within the industry of 'High End Mobile Phones/Smart phones ' in the global market. It shall cover the nature of the products, demand characteristics, cost characteristics, and size distribution of sellers among other factors from an economist 's point of view. The nature of competition and market structure will be analysed against well-established frameworks of economics academic discipline. With this background, the comparative financial performance of the big players in this market shall be critically evaluated against their strategies.
Introduction
The smartphone industry is one of the most dynamic industries and has been witnessing unprecedented competition and changes over the past few years. Given the fact that the lion’s portion of the market is in the hands of a very few large corporate companies (The Economist Online, 12 September 2012), it would be worthwhile analysing the competitive processes within this industry. The emergence of a few small but potential players, mainly the companies operating in developing countries, make the case more compelling for an in depth analysis. (Financial Times, 28 November 2012), (BBC, 15 May 2012.) We will start off with a look
Table of Contents
Executive Summary 3
Introduction 3
Detailed Discussion 4
Market Share 4
The nature of the product 5
Composition of the market, demand growth, and elasticity 5
Economies of scale and technology 6
Market structure 6
Market dimensions 7
The principal dimensions of competition and business rivalry 7
Other Generic strategies applied by firms in this market 8
Analysis of oligopoly with Porter’s five forces framework 8
The financial performance of competitors 9
Conclusion 10
Appendices 11
References 13
External References 14
Executive Summary
This report is an analysis of the competitive processes that take place within the industry of 'High End Mobile Phones/Smart phones ' in the global market. It shall cover the nature of the products, demand characteristics, cost characteristics, and size distribution of sellers among other factors from an economist 's point of view. The nature of competition and market structure will be analysed against well-established frameworks of economics academic discipline. With this background, the comparative financial performance of the big players in this market shall be critically evaluated against their strategies.
Introduction
The smartphone industry is one of the most dynamic industries and has been witnessing unprecedented competition and changes over the past few years. Given the fact that the lion’s portion of the market is in the hands of a very few large corporate companies (The Economist Online, 12 September 2012), it would be worthwhile analysing the competitive processes within this industry. The emergence of a few small but potential players, mainly the companies operating in developing countries, make the case more compelling for an in depth analysis. (Financial Times, 28 November 2012), (BBC, 15 May 2012.) We will start off with a look
References: • http://www.thetimes.co.uk/tto/business/industries/technology/article3520208.ece • http://www.thetimes.co.uk/tto/business/industries/telecoms/article3520218.ece • http://www.thetimes.co.uk/tto/business/industries/technology/article3518842.ece • http://www.bloomberg.com/news/2012-11-22/apple-must-produce-htc-settlement-for-samsung-judge-says.html • http://www.bloomberg.com/news/2012-12-06/htc-to-make-quarterly-payments-to-apple-based-on-volume-1-.html