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Analyst Report
Business 101
4 November 2011
Analyst Report

Part 1: Executive Summary
VF Corporation is a multi million-dollar industry that produces and distributes apparels from various brand names. Throughout the past two years VF Corp has performed very well as concluded on its annual report. By looking at the annual report for 2010 it is very clear that VF Corp has performed very well over the past year. The total revenues for 2010 were $482,303 more than the total revenues for 2009. The long-term debt for the company reduces by $2,612 from 2009. With the various brand names that VF Corp has, it is clear that the total revenue will always increase as the demand for those brands increases, which they have been increasing. To add to their brand base VF Corp just recently bought the company Timberland so that too will help increase their earnings. By purchasing another popular name brand VF Corp will have a number of appealing brands that the public is always interested in purchasing. This helps VF Corp in the future because the more brands they purchase, the larger their consumer population will become. By doing so they are also highlighting one of their major goals addressed in their mission statement, which states “Our goal is to continuously exceed the expectations of our consumers, customers, shareholders and business partners.”
Part 2: Company Profile • Ticker symbol: VFC • Mission Statement as it is printed in the Annual Report: We will grow by building leading lifestyle brands that excite consumers around the world. Ours is a perpetually driven culture, focused on constant innovation. Using deep research and insights, we combine the art and science of apparel to create products that excite consumers and brands that inspire loyalty. We responsibly manage the industry's most efficient and complex supply chain, which spans multiple geographies, product categories and distribution channels.

Our goal is to continuously exceed the expectations of our

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