In the last years, in an alarming way, obesity in children has been increasing in the whole World. It has been noticed that obesity affects children psychologically and physically which is why a change is needed to overcome this situation. Many people are aware of this crisis, but do nothing to control it. This leads people to think and wonder about several things such as, “Who is in charge when it comes to childhood obesity?” and “What has been done about this issue?” or “What am I doing about it?” In these days, societies in many areas of the world have made several efforts to make their children’s life healthier.
The problem of childhood obesity can be solved not only by offering children a healthier lifestyle, but by involving children as much as possible, not only parents. All these concerns lead worried parents to look for some help to prevent or reduce their children’s obesity. Some parents may go for a health magazine, or to the doctor, other may just turn on their computer and look for something. Many different genres exist that provide information about this issue, but only few are the ones communicating the message effectively. An article from the New York State Department of Health website titled “Preventing Childhood Obesity: Tips for Parents” and a poster from the Isfahan free of Childhood Obesity campaign are two of the different genres which communicate some facts about this obesity issue. Analyzing the purpose, the use of rhetoric of these two genres will help define which fulfilled its purpose better.
Purpose and Audience
The article “Preventing Childhood Obesity: Tips for Parents” from the New York State Department of Health website is targeted to parents who are worried about their child’s health. It may also call the attention of the first time parents that do not want to make a serious mistake with their children. This article is meant for the typography discourse