Analyzing Corrigan's 'Evaluative Talk'

According to Corrigan, a film is "badly seen, badly said" when a movie viewer gives all of their attention to seeing it before they begin writing about it. Corrigan stated, "seeing a movie with all of your attention is the only way to being writing about a film" (Corrigan, 20). In other words, the viewer completely indulges themselves to the movie, trying to sort out what personal appeals they have to it, even if they do not particularly like the film. They would, in some ways, dissect and pick apart the movie as they watch it for the first time. Afterwards, whatever notes they have taken from the first watch would manifest into a report that could be "badly said" about just one viewing of the movie. Maybe Corrigan was emphasizing that it is best to watch a film multiple times to completely understand its purpose and details. Another note to consider is that he cited this quote from Jean-Luc Godard, whom recommends doing this initially as a fundamental step towards writing about a film.
Most evaluative comments are biased and not supported by other formal means. Borwell mentioned some examples that we, as audiences, often use after watching a movie that we either enjoyed or loathed, "'That movie was great! I loved it!' 'Really? I didn't think it was very good'" (Borwell). However, these comments are brief and did not provide any details as to why the person "loved" the movie or found that it was not as great as they expected. No analysis of the scenes, music, elements, characters, or symbolism was given. The evaluative talk was just brief and lacked any evidence to help scholarly debates on