Analyzing Organizational Communication
Analyzing Organizational Communication Communication is extremely important within an organization. "To understand work and organizations in today's changing global environment, we must look both at what's going on inside the organization and at the larger culture in which an organization operates" (Cheney, Christensen, Zorn, Ganesh 2011, p1). Communication enables an organization to begin a dialogue to create awareness, understanding, and appreciation for the firm's strategic goals, ideally resulting in the satisfaction of the interests of both the firm and its environment (Schultz, Hatch, Larsen, Van Riel 2002) . This paper will analyze the communication effectiveness of Chickasaw Nation Industries, Inc. (CNI). CNI is a professional services and light manufacturing company, supporting a wide range of programs for businesses and government. CNI was incorporated on August 5, 1996 and created for the purpose of promoting economic development and long-term financial viability of the Chickasaw nation. CNI functions as a holding company with over a dozen Limited Liability Companies (LLC's) that operate as subsidiaries under primary and secondarily related North American Industry Classification System (NAICS) codes and have diverse business areas including aviation and aerospace technologies, information technology, medical support, construction, business and administrative support services. CNI and its subsidiaries are experienced federal contractors with more than a decade of recorded excellence in contract and subcontract management. CNI's ultimate responsibility is to the Chickasaw Nation and its citizens. Their goal is to continually maximize the return on invested capital through a steady growth in profits and prudent asset management. CNI has achieved this goal by employing sound management principles in all aspects of their business. In order to discuss the communication effectiveness within an organization it is important to
References: Cheney, G., Christensen, L. T., & Zorn, T. E. (2011). Organizational Communication in an Age
of Globalization (2nd ed.)
Constantinides, H. (2001). Organizational and Intercultural Communication: An Annotated
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Schultz, M., Hatch, M., Larsen, M., & Van Riel, C. M. (2002). CHAPTER 10: Corporate
Communication Orchestrated by a Sustainable Corporate Story