Socio-Cultural Environment
Wherever you may be in the world, you will find people looking forward to enjoying their morning pick me up cup of coffee. Coffee is as popular as a beverage that our consumption is said to account for a third of our total consumption of free tap water. For a lot more people, especially those in desk jobs, coffee may command an even bigger share of their liquid intake. It is the mildly stimulating effect of the caffeine in coffee that gets us going for the day. That is probably what appeals to most people about coffee and there is little doubt that the caffeine is a mildly addictive drug as well. However, there is more to the taste of coffee than that as caffeine by itself is tasteless and colorless.
Coffee beans from all different growing conditions over the world are blended in different ways and roasted in different styles to give many varying flavors, taste sensations and even appearance to your cup of coffee. Your coffee can then be brewed in so many different ways, although the ubiquitous high-pressure espresso coffee-making machine has become a dominant presence wherever coffee is served.
Technological Environment
Coffee beans from all different growing conditions over the world are blended in different ways and roasted in different styles to give many varying flavors, taste sensations and even appearance to your cup of coffee. Your coffee can then be brewed in so many different ways, although the ubiquitous high-pressure espresso coffee-making machine has become a dominant presence wherever coffee is served.
Economic Environment
Coffee is one of the most important crops not only in the Philippines but also in other countries. It is said that water maybe the essential liquid for Earth’s life forms, but coffee really gets the body’s motor going. Each day, millions stagger to the kitchen coffee pot. It is among the top ten agricultural crops in terms of value (Agriculture Magazine). No