Anti Smoking Commercial Essay
Imagine looking into the face of an innocent child and instead of asking for something such as a piece of candy or to play on your phone, they ask if you have a light for a cigaret. In “anti-smoking commercial” this becomes a reality as the young children walk up to real smokers and ask if they can borrow a lighter, then after the smoker has given their reasoning for not lighting the child’s cigaret the child then asks the smoker why they do it if it is harmful. The people who made this ad use these young children to appeal to the viewers emotions, while also using the real smokers experience as a source of credibility for the facts they give. Many of the smokers who were in the anti-smoking commercial explained to the child why smoking is
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From the very beginning the video hooks the viewer with the words “Smoking Kid” displayed as a title screen. These are two words that are typically not found associated with each other, so this quickly strikes the viewer’s curiosity. The advertisement starts as the smokers act as protagonists by denying these young children the ability to smoke and instead educating them on how dangerous the habit is. There is a sense of shame that overcomes viewers as they watch these young, innocent children politely ask for someone to light their cigaret. On the other hand seeing these citizens refuse to light their cigarettes shows that the societies we live in are not as evil as we sometimes make them out to be and may create a small amount of pride. This pride however, quickly transforms into a feeling of slight confusion. In the conclusion of the advertisement the children give a brochure to the smokers that reads, “You worry about me. But why not about yourself,” and beneath that is a hotline number for people who want to quit smoking. Reading the brochure creates confusion for the viewer because it is hard to understand how someone who just explained to a child why smoking is bad for them still chooses to smoke. After receiving the brochure every adult threw away their cigaret but did not throw away their brochure. There is an expression of hypocrisy on the faces of the smokers as
From the very beginning the video hooks the viewer with the words “Smoking Kid” displayed as a title screen. These are two words that are typically not found associated with each other, so this quickly strikes the viewer’s curiosity. The advertisement starts as the smokers act as protagonists by denying these young children the ability to smoke and instead educating them on how dangerous the habit is. There is a sense of shame that overcomes viewers as they watch these young, innocent children politely ask for someone to light their cigaret. On the other hand seeing these citizens refuse to light their cigarettes shows that the societies we live in are not as evil as we sometimes make them out to be and may create a small amount of pride. This pride however, quickly transforms into a feeling of slight confusion. In the conclusion of the advertisement the children give a brochure to the smokers that reads, “You worry about me. But why not about yourself,” and beneath that is a hotline number for people who want to quit smoking. Reading the brochure creates confusion for the viewer because it is hard to understand how someone who just explained to a child why smoking is bad for them still chooses to smoke. After receiving the brochure every adult threw away their cigaret but did not throw away their brochure. There is an expression of hypocrisy on the faces of the smokers as