Apple's Culture
Introduction
From one perspective, Apple's world could not be rosier and its future shinier. Rising from the rubble of a disintegrating company in 1997, Apple has reached the pinnacle of success in 15 short years. With a market capitalization of over $500 billion, Apple is amongst the most valuable and highly profitable companies in the world.
Its remarkable success lies in the company's ability to create truly innovative products with vast customer appeal. Apple flouts the conventional wisdom of the consumer electronics industry, which emphasizes low cost, "me-too" products, and a continuously shortened product life. Instead, Apple has opted for constant and discrete product innovation, resulting in fanatic consumer loyalty and a high level of profitability.
There’s no question the business world has changed because of Apple. A look at the core cultural shifts that came as a result of Steve Jobs's leadership do demonstrate this change.Apple’s culture has invaded the business world and had a powerful impact. As a supremely successful company that has risen above strife to become a market leader, competitors look to Apple for inspiration, adopting its practices to improve their own companies.
Another reason so many follow Apple’s example is because there are a slew of Apple “graduates,” who have taken its culture and strategies to new companies. Apple’s innovation, and its eventual success, led to its playbook being adopted by myriad other corporations--and for good reason.
Apple’s transition from a computer to a consumer electronics company is unprecedented—and hard to replicate. Although many can only speculate about why Apple succeeded so well, they tend to credit Steve Jobs’ remarkable leadership abilities, Apple’s highly skilled employees, and its strong corporate culture.
Apple’s culture is as distinct as its products are groundbreaking. That’s no accident; one leads to the other. It’s evident in every aspect of the company, every interaction with
From one perspective, Apple's world could not be rosier and its future shinier. Rising from the rubble of a disintegrating company in 1997, Apple has reached the pinnacle of success in 15 short years. With a market capitalization of over $500 billion, Apple is amongst the most valuable and highly profitable companies in the world.
Its remarkable success lies in the company's ability to create truly innovative products with vast customer appeal. Apple flouts the conventional wisdom of the consumer electronics industry, which emphasizes low cost, "me-too" products, and a continuously shortened product life. Instead, Apple has opted for constant and discrete product innovation, resulting in fanatic consumer loyalty and a high level of profitability.
There’s no question the business world has changed because of Apple. A look at the core cultural shifts that came as a result of Steve Jobs's leadership do demonstrate this change.Apple’s culture has invaded the business world and had a powerful impact. As a supremely successful company that has risen above strife to become a market leader, competitors look to Apple for inspiration, adopting its practices to improve their own companies.
Another reason so many follow Apple’s example is because there are a slew of Apple “graduates,” who have taken its culture and strategies to new companies. Apple’s innovation, and its eventual success, led to its playbook being adopted by myriad other corporations--and for good reason.
Apple’s transition from a computer to a consumer electronics company is unprecedented—and hard to replicate. Although many can only speculate about why Apple succeeded so well, they tend to credit Steve Jobs’ remarkable leadership abilities, Apple’s highly skilled employees, and its strong corporate culture.
Apple’s culture is as distinct as its products are groundbreaking. That’s no accident; one leads to the other. It’s evident in every aspect of the company, every interaction with