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Apple's Manufacturing Strategy

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Apple's Manufacturing Strategy
Introduction
Apple Inc. or previously Apple Computer Inc. is a company in Silicon Valley running businesses dealing with computer. Apple revolutionized desktop computer in around 1970 with Apple II and Macintosh in around 1980. Nowadays, Apple is popular in hardware products such as I-Mac, I-Pod, I-Phone and online I-Tune store. Apple Computer Inc. has established from cooperation between Steve Jobs and Steve Wozniak. They have been introduced the desktop computer businesses revolution around 1970 by inventing the Apple I which had the selling price of 666.66$. The following year, the company has introduced the Apple II which was the best selling computer at the time. It has opened the new era for microcomputer and set up the standard for all microcomputer. Apple Inc. is a multinational company with products ranging from electronic gadgets, computer software, iPhone, iPod and iPad. The software which Apple has developed Mac OS X has the best operating system for personal computers. The multimedia software, iTune, uses to play medias such as songs, TV programs, movies. Lately, it has expended its application for reading electronic books. Moreover, it has iLife which is the software using to built and store many medias such as movies, photos, websites and iWork using for a variety of documentations. Lately, Apple has introduced iOS operating system which was extracted from MAC OS X for using with mobile products such as iPhone, iPod, iPod touch, iPad. Moreover, Apple Inc. has 301 different stores worldwide for responding customer demands. Apple has been established in 1, April, 1976 and has had shareholders in 3, January, 1977. Formerly, Apple Computer, Inc. has used this name for more than 30 years. However, lately the word “ Computer “ has been cut out from the name in 9, January, 2007.Reflecting the fact that the company has growing to move into market for consumer electronics. On 25, September, 2010 Apple has 46,600 full time and 2,800 part time employees.

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