Apple Case Study
Using Internal Analysis, identify: a. Apple tangible and intangible resources as a source of competitive advantage.
Tangible Resources * Apple.inc continues innovates several new products offering such as the iPod, iMac, iBook and also PowerBook. * Apple Inc. introduced the PowerMac G4 Cube that designed in a novel form and style. It is for those who did not want the monitor included with the computer. * Apple began marketing personal computer in general public, producing the specially designed computer for education that includes with application for learning called “ eMac ”. * Apple Inc. customizing their keyboards, mice, and other accessories. * Apple Inc. produces their own software and other hardware that are designed to coordinate with the CPUs and monitors.
Intangible Resources * Apple Inc. produces new software such as iTunes, iDVD, iPhoto, iMovie. * Apple Inc. developed software application that encourage digital creativity * Apple’s switcher campaign by promoting the ease of use of apple’s product. * Apple also develops one of the leading media players, QuickTime. QuickTime is available for digital media technology used on the internet. * Provide AppleWorks office suites with the purchase of Apple Hardware. * Create a new version of operating system (OS) called Mac OS X and it also includes the applications that provide improved e-mail, calendar, and synchronization. * Apple developed online configuration program for resellers to lessen the direct competition created by the builder-to-order model.
b. Apple’s capabilities and core competencies.
Capabilities
* Apple are able to penetrate the personal computer market after it launched the product of Apple fall under four differentiations such as brand loyalty, dedicated market shares, hard ware designs and ease of use. * Apple offered specialized products with certain consumer groups in mind. * Apple lead the industry with their
Tangible Resources * Apple.inc continues innovates several new products offering such as the iPod, iMac, iBook and also PowerBook. * Apple Inc. introduced the PowerMac G4 Cube that designed in a novel form and style. It is for those who did not want the monitor included with the computer. * Apple began marketing personal computer in general public, producing the specially designed computer for education that includes with application for learning called “ eMac ”. * Apple Inc. customizing their keyboards, mice, and other accessories. * Apple Inc. produces their own software and other hardware that are designed to coordinate with the CPUs and monitors.
Intangible Resources * Apple Inc. produces new software such as iTunes, iDVD, iPhoto, iMovie. * Apple Inc. developed software application that encourage digital creativity * Apple’s switcher campaign by promoting the ease of use of apple’s product. * Apple also develops one of the leading media players, QuickTime. QuickTime is available for digital media technology used on the internet. * Provide AppleWorks office suites with the purchase of Apple Hardware. * Create a new version of operating system (OS) called Mac OS X and it also includes the applications that provide improved e-mail, calendar, and synchronization. * Apple developed online configuration program for resellers to lessen the direct competition created by the builder-to-order model.
b. Apple’s capabilities and core competencies.
Capabilities
* Apple are able to penetrate the personal computer market after it launched the product of Apple fall under four differentiations such as brand loyalty, dedicated market shares, hard ware designs and ease of use. * Apple offered specialized products with certain consumer groups in mind. * Apple lead the industry with their