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Apple Inc

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Apple Inc
Subject: CSC 2201
Programme: BBADI
Group Members: Tham Chee Shen Lee Ping Wei Tan Kitt Voon Lim Soon Yik
Table of contents Contents | Page | Chapter 1: Overview of Apple Inc 1.1 History 1.2 Mission and Vision 1.3 Business process 1.4 Organization structure | 1-5 | Chapter 2: Information System 2.1 Training Needs Analysis 2.2 Web-Based Application 2.3 Customer Relationship Management | 6-8 | Chapter 3: Information Requirements 3.1 From Strategic Level 3.2 From Middle Level 3.3 From Operational Level | 9-11 | Chapter 4 Importance of Information systems to organisation 4.1 Training Needs Analysis 4.2 Web-Based Application 4.3 Customer Relationship Management | 12-14 | Chapter 5: Impact of usage of Information System 5.1 Advantages of Using Training Needs Analysis 5.2 Disadvantages of Using Training Needs Analysis 5.3 Advantages of Using Web-Based Application 5.4 Disadvantages of Using Web-Based Application 5.5 Advantages of Using Customer Relationship Management 5.6 Disadvantages of Using Customer Relationship Management | 15-19 | Conclusion | 20 |

Chapter 1: Overview of Apple Inc
1.1 History of Apple Inc: Apple Computer Inc was founded on 1 April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. They sold the Apple 1 personal computer. Ronald Wayne was quit from Apple on January 3 1977 and sold his remaining share to Steve Jobs and Steve Wozniak. Multi-millionaire Mike Markkula supplied the business expenditure of $250,000 during the incorporation of Apple.
In January 3 1977, Apple Inc launched Apple 2 personal computer and it was different compared to its major competitors, the TRS-80 and Commodore PET as it came with character cell based color graphics and opened architecture. Within few years, Apple has developed a unique reputation and image in the customer electronics field. Those customers who use Apple intend to be ardent about loyal to the products and those who never


References: History and business process. Available fromhttp://en.wikipedia.org/wiki/Apple_Inc. (accessed 18 March 2012) Mission and vision. Available fromhttp://www.apple.com/environment/ / (accessed 18 March 2012) Apple board of director. Available fromhttp://www.apple.com/pr/bios/ (accessed 19 March 2012) Training Needs Analysis. Available fromhttp://en.allexperts.com/q/Human-Resources-2866/2008/12/Inputs-outputs-Training-Development.htm (accessed 25 March 2012) Web-Based Application. Available fromhttp://www.apple.com/ (accessed 22 March 2012) Strategic and middle level requirements. Available fromhttp://www.cpmr.org.in/CPMR-IJT/vol1/issue1/Articles/3.pdf (accessed 26 March 2012) Importance of Web-Based Application. Available fromhttp://www.pbs.org/mediashift/2011/06/how-publishers-can-bypass-apple-with-html5-web-apps165.html http://developer.apple.com/library/safari/#documentation/iPhone/Conceptual/SafariJSDatabaseGuide/OfflineApplicationCache/OfflineApplicationCache.htmlhttp://www.accella.net/writing-a-killer-mobile-app-description-for-apple-applications/ Importance of Customer Relationship Management. Available fromhttp://images.apple.com/iphone/business/docs/Essential_iPhone_Apps_CRM.pdf http://www.insidecrm.com/features/strategies-apple-loyal-customers/http://thesocialcustomer.com/andyhanselman/38984/apple-s-customer-service-secrets-revealed (accessed 24 March 2012)
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