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Apple Marketing Mix

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The Analysis of Apple Inc. Marketing Mix.more
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International Marketing SID No: 1241835 1
TASK AINTRODUCTION
The product name Apple was originated from two mutual interests‟ friends Steve Jobs andSteve Wozniak. The development of the company in the 1070s “Apple” was a step ahead of most computers of the time featuring a use of television as a display system of watching and acassette interface for listening and recording programs. Apple Inc. is mainly a special design, amarket mobile for media and communication device personal hands computer, digital musicplayer, and the production and sells of variety of software, networking, service and maintenanceand other digital applications.However, The Company also sells and delivers kinds of digital applications such as iPhone,iPad, Mac, iPod, Apple TV and a portfolio of consumer and professional software applications.The Apple Company also sells its products worldwide through its retail stores, direct onlinestores, and direct sales force, as well as through the third-party cellular network, wholesalersand retailers. Apple Company offer a variety of mobile devices, personal computers (Desktop and Laptop),modern digital music players and others variety of different software, networking and generalservices. In addition, the company has its own company software products including, thecompany mobile operating system, and the
Company‟s proprietary
Operating system softwarefor the Mac; server software and application software for consumer, together with education,initiative and government customers.
The value of Apple‟s brand increased by 129% in the past year, from about $33 billion in 2011 to $76 billion this year, according to iInterbrand‟s
Global brand Rankings 2012. The company iseveryday increasing year by year and the high record among company‟s grade.

International Marketing SID No: 1241835 2
Figure: 1(Source: IDC Worldwide Quarterly Tablet Tracker, Nov.
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