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Apple Supply Chain Management

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Apple Supply Chain Management
Running head: APPLE SUPPLY CHAIN MANAGEMENT 1

Apple’s Supply Chain Management Name University Name Author Note Name, Full-time Student at University Name Questions concerning this article should be addressed to Your Address Contact: Your Email

APPLE SUPPLY CHAIN MANAGEMENT 2 Table of Contents Abstract………………………………………………………………………………..............3 Background…………………………………………………………………………………….4 Brand Loyalty…………………………………………………………………………….........5 Problems…………………………………………………………………………………….....5 Decline of Product……………………………………………………………..…………….. 6 Conclusion….…………………………………………………….……….…………………. 6 Suggested Solutions………………………………………………………………………….. 7 Future……………………………………………………………………………………….... 7 Reference Page……………………………………………………………………………….. 8

APPLE SUPPLY CHAIN MANAGEMENT 3

Abstract The paper explores Apple and its past, background, brand loyalty, problems, decline of product, and suggested solutions. Apple was started on April 1, 1976. It was established by three men; Steve Jobs, Steve Wozniak, and Ronald Wayne. On January 10, 2006, Apple released the MacBook Pro and iMac which was the first Apple computer to use Intel’s Core Duo CPU. Apple’s customers fly in from all over the world to see the opening of products and stores. They even propose outside the stores. Their fan base is because they have a good product. Not so much the price because you can basically get the same product at a lower price form one of Apple’s competitors. The problems that Apple is having is getting their product to the customer on time. Which many say is the result of bad supply chain management. The paper goes over how they got to the problems that they are having and some solutions to those problems. Keywords: Monopsony, Brand Loyalty

APPLE SUPPLY CHAIN MANAGEMENT 4
Apple’s
Supply Chain Management Background
Apple is a very


References: Spence, E. (2012, November 18). Apple 's supply chain issues reflected in stock pricing. Retrieved from http://www.forbes.com/sites/ewanspence/2012/11/18/apples-supply-chain-issues-reflected-in-stock-pricing/ Maisto, M. (2012, December 7). Ceo tim cook on apple 's future: Don 't bet against us. Retrieved from http://www.eweek.com/mobile/ceo-tim-cook-on-apples-future-dont-bet-against-us/ Lashinsky, A. (2011, August 25). How apple works: Inside the world 's biggest startup. Retrieved from http://tech.fortune.cnn.com/2011/08/25/how-apple-works-inside-the-worlds-biggest-startup/
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